Cover Stories

TWO Australia may be relatively young in the window furnishings and outdoor shading game, but its leadership team is driven by a commitment to create a lasting legacy for the future. WFA reports.

Somfy’s Expert Retail Network is recognised throughout the industry as one of the leading partnership programs. From humble beginnings in 2001 as the Somfy Automation Specialist network, the Somfy Expert Network now has almost 250 members covering all internal and external window coverings segments.

With a high profile in the market for its leading edge engineered motorisation solutions, Alpha is now positioned to complement that offering with a move into the fabrics category. And, following its recent entry into the North American market, the company is also on a path to geographic expansion. WFA spoke to Alpha founder and proprietor David Fezer about the road ahead.

Market-leading brand Luxaflex Window Fashions has launched an all-new Curtain Collection. The range forms part of the brand’s new Soft Collection product category and is designed to complement the Luxaflex Window Coverings Softshades Collection. Vera Meharg, Marketing Manager, Hunter Douglas Australia, shared with WFA how the launch has been conceived to support retailers in the Luxaflex Alliance Programs with a comprehensive communication and integration plan.

While the world of business has changed, Scott Free remains committed to outstanding service and a trail-blazing range of products.

The year 2020 marks the celebration of 30 years of business, knowledge and friendship sharing for the Fashionline Group.

After three and a half challenging years, Australian wholesaler Wilson Fabrics is back on form with the launch of its highly anticipated fabric range. The company also has a new way of doing business, sparked by current commercial challenges but future-proofed to bring advantages to customers well into the long term. WFA reports.

Having experienced a recent growth spurt driven primarily by partnerships with two category leading brands in the Australian and New Zealand markets, Blinds by Peter Meyer is well positioned to further expand its market presence.

With a track record of solid growth driven by close collaboration with its dealer network, window furnishings manufacturer and distributor TWO is opening a new chapter in direct response to dealer demand for locally made product.

Starting life in South Australia in the last year of the '90s, Ozroll has been celebrating 20 years in business in 2019, with an ongoing commitment to continue its legacy of innovation and diversification into the future. National Sales & Marketing Manager Jack McDonald spoke to Belinda Smart.