Cover Stories

We make it. We deliver it. Two...

With a reputation as a manufacturer of quality interior and exterior shutters, interior blinds and outdoor shades, Queensland headquartered TWO Australia has built strong relationships with its partners to help them grow their businesses. It also continues to deliver through its steady focus on local manufacturing.
Established in the early 2000s, TWO first made its presence known as a local manufacturer... READ MORE

Somfy celebrates 35 years in O...

In 2022, Somfy is proudly celebrating its 35th anniversary in the Oceania region, recognising its growth as a motorisation and automation leader in the industry.
From humble beginnings in a small Artarmon office with a handful of team members, Somfy... READ MORE


In 2022, Alpha Tubular Motors celebrates a decade of developing motorisation solutions positioned as a reliable, intuitive offering with a highly competitive edge. WFA reports.
Anyone who’s being paying attention to the motorisation market over the last 10 years will... READ MORE


Ziptrak has opened a new South Australian facility aligned with its commitment to innovation, product improvement and network training and support, meaning the company is now positioned to bring leading-edge products to market more efficiently and rapidly. WFA reports.
With origins spanning three decades, starting with the invention of the patented track-guided blind system,... READ MORE


Blinds by Peter Meyer continues to evolve as a heritage business with its eye on the future, built on a close understanding of its customer base. The company’s acquisition of Silent Gliss has initiated a series of product innovations, while the legacy Blinds by Peter Meyer business continues to meet market demand with new differentiated releases. WFA reports.

Ricky Richards’ new Bliss ou...

Ricky Richards has always placed quality high on the features list when it comes to selecting textiles and becoming an exclusive supplier for a brand in Australia. The recently launched Bliss outdoor upholstery collection is no exception to this rule, WFA reports.
Bliss was created by people who have been in the textile industry for a very... READ MORE

Beyond Supply: TWO Australia s...

TWO Australia may be relatively young in the window furnishings and outdoor shading game, but its leadership team is driven by a commitment to create a lasting legacy for the future. WFA reports.
TWO Australia was established 13 years ago, and since then its leadership team has actively... READ MORE

Somfy Expert Retail Network tu...

Somfy’s Expert Retail Network is recognised throughout the industry as one of the leading partnership programs. From humble beginnings in 2001 as the Somfy Automation Specialist network, the Somfy Expert Network now has almost 250 members covering all internal and external window coverings segments.
When Somfy first established its Australian subsidiary 34 years ago the focus was mainly on... READ MORE

The fabric of success: Alpha...

With a high profile in the market for its leading edge engineered motorisation solutions, Alpha is now positioned to complement that offering with a move into the fabrics category. And, following its recent entry into the North American market, the company is also on a path to geographic expansion. WFA spoke to Alpha founder and proprietor David Fezer about the road ahead.
Over the past 20 years, David Fezer has achieved serious form in the window furnishings... READ MORE

Curtain up: Luxaflex Window Fa...

Market-leading brand Luxaflex Window Fashions has launched an all-new Curtain Collection. The range forms part of the brand’s new Soft Collection product category and is designed to complement the Luxaflex Window Coverings Softshades Collection. Vera Meharg, Marketing Manager, Hunter Douglas Australia, shared with WFA how the launch has been conceived to support retailers in the Luxaflex Alliance Programs with a comprehensive communication and integration plan.
Championing elegance and beauty, the Curtain Collection delivers both style and substance, adding a visual... READ MORE
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