Cover Stories


Blinds by Peter Meyer continues to evolve as a heritage business with its eye on the future, built on a close understanding of its customer base. The company’s acquisition of Silent Gliss has initiated a series of product innovations, while the legacy Blinds by Peter Meyer business continues to meet market demand with new differentiated releases. WFA reports.

Ricky Richards’ new Bliss ou...

Ricky Richards has always placed quality high on the features list when it comes to selecting textiles and becoming an exclusive supplier for a brand in Australia. The recently launched Bliss outdoor upholstery collection is no exception to this rule, WFA reports.
Bliss was created by people who have been in the textile industry for a very... READ MORE

Beyond Supply: TWO Australia s...

TWO Australia may be relatively young in the window furnishings and outdoor shading game, but its leadership team is driven by a commitment to create a lasting legacy for the future. WFA reports.
TWO Australia was established 13 years ago, and since then its leadership team has actively... READ MORE

Somfy Expert Retail Network tu...

Somfy’s Expert Retail Network is recognised throughout the industry as one of the leading partnership programs. From humble beginnings in 2001 as the Somfy Automation Specialist network, the Somfy Expert Network now has almost 250 members covering all internal and external window coverings segments.
When Somfy first established its Australian subsidiary 34 years ago the focus was mainly on... READ MORE

The fabric of success: Alpha...

With a high profile in the market for its leading edge engineered motorisation solutions, Alpha is now positioned to complement that offering with a move into the fabrics category. And, following its recent entry into the North American market, the company is also on a path to geographic expansion. WFA spoke to Alpha founder and proprietor David Fezer about the road ahead.
Over the past 20 years, David Fezer has achieved serious form in the window furnishings... READ MORE

Curtain up: Luxaflex Window Fa...

Market-leading brand Luxaflex Window Fashions has launched an all-new Curtain Collection. The range forms part of the brand’s new Soft Collection product category and is designed to complement the Luxaflex Window Coverings Softshades Collection. Vera Meharg, Marketing Manager, Hunter Douglas Australia, shared with WFA how the launch has been conceived to support retailers in the Luxaflex Alliance Programs with a comprehensive communication and integration plan.
Championing elegance and beauty, the Curtain Collection delivers both style and substance, adding a visual... READ MORE

Quality Service: Fundamentally...

While the world of business has changed, Scott Free remains committed to outstanding service and a trail-blazing range of products.
Do you remember when you first heard about Netflix? Way back when, Netflix started out... READ MORE

Fashionline: a three decade mi...

The year 2020 marks the celebration of 30 years of business, knowledge and friendship sharing for the Fashionline Group.
It’s almost ironic that the 30th anniversary gala for Fashionline has been interrupted by the... READ MORE

The return of Wilson Fabrics

After three and a half challenging years, Australian wholesaler Wilson Fabrics is back on form with the launch of its highly anticipated fabric range. The company also has a new way of doing business, sparked by current commercial challenges but future-proofed to bring advantages to customers well into the long term. WFA reports.
Having successfully faced down its own business challenges in recent years, it would be understandable... READ MORE

Industry hero seeks partners f...

Having experienced a recent growth spurt driven primarily by partnerships with two category leading brands in the Australian and New Zealand markets, Blinds by Peter Meyer is well positioned to further expand its market presence.
Founded by industry mainstay Peter Meyer in the late 1980s, the last three decades have... READ MORE
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