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As Uniline celebrates its 60th anniversary in July, the company reflects on its rich history and the promising future ahead.
Over the past six decades, Uniline has experienced considerable growth and success with its customers and partners, working together as a team. The company has faced challenges, anticipated technological advancements, and adapted to changing landscapes.
History in the making
“Reflecting on the past, it is remarkable to see what began as a humble local business, led by the drive and dedication of one man, Matti Ruonala, grew into a thriving company,” a company spokesperson tells WFA.
“What began in 1965 as a small operation installing Venetian blinds has transformed into Uniline, an internationally renowned industry leader offering one of the largest ranges of fabrics and components for both indoor and outdoor systems in the wholesale sector.
“Throughout our journey, we have remained committed to innovation, flexibility, and a dedication to delivering top-notch quality, customer service, and forging strong partnerships.”
Major milestones
Uniline Australia has reached a number of key milestones over its 60-year history. A notable achievement was winning the Australian Design Award for Privasee slimline slats, which introduced cutting-edge light-blocking technology and set the stage for future innovation and award recognition.
The strategic move to expand in 1988, including the acquisition of land for three spacious warehouses, showcased the company’s dedication to growth and efficiency. Additionally, entering international markets and leading manufacturing advancements such as Elitex fabric in 2005 demonstrated Uniline’s forward-looking strategy.
100% family owned
“The solid foundation of being a family-owned business is the beating heart of our company, setting us distinctly apart from competitors. Our commitment to cultivating enduring relationships with our customers is not just a goal but a way of life.
“The Ruonala family’s active involvement at all levels of Uniline underscores our dedication to delivering unparalleled customer satisfaction and fostering loyalty. The legacy of Matti Ruonala resonates in our unwavering pursuit of excellence and integrity, propelling our continual success. This approach doesn’t just drive us forward; it allows us to forge authentic connections with each customer, elevating us to the pinnacle of the industry.”
The legacy continues
“In celebrating this remarkable 60-year journey, we remain focussed on the future of the business, of our customers and our team. With ongoing investment in technology like our new ERP system and the state-of-the-art showroom facilities showcasing Uniline’s innovation, we are continually evolving and challenging ourselves to not only set high standards but also to surpass them.”
Our 60th anniversary is not just a celebration of what we have achieved; it’s a renewal of our commitment to excellence, innovation, and community. We thank all our staff, customers, and partners for being an integral part of our story, and we look forward to the next 60 years! -Ruonala family
Uniquely Uniline
From customer care to manufacturing, installation and retail resources, Uniline offers a unique point of difference across all areas of business
Making it easier for customers
At Uniline, we take pride in our ability to offer expertise at every stage of the customer’s journey, from manufacturing to installation and retail. Our goal is to assist customers in achieving their goals by providing exceptional support and guidance along the way. To ensure convenience and accessibility, we have developed a user-friendly online resource portal that is available 24/7. This portal serves as a comprehensive tool to streamline processes and enhance customers’ overall experience with our services. We are dedicated to making things easier for and empowering our clients with the knowledge and resources they need to succeed.
Manufacturing resources
Uniline’s tailored trade brochure, combined with in-depth Bills of Materials (BOMs), interchangeable parts choices, configurators, cut sheets, product sheets, and manuals, form a comprehensive suite that is designed to streamline every aspect of the manufacturing process for our clients.
Installation resources
In addition to providing separate installation manuals, we ensure our clients are equipped with the knowledge and skills needed for successful implementation through personalised training at our state-of-the-art facilities and online workshops.
Retailer resources
Uniline’s retail packages include brochures, product sheets, flyers, stand-alone retail websites, fabric swatch books, high-quality images.
“What distinguishes us is our dedication to customer satisfaction, as we provide co-branding opportunities on all of our resources. Partnering with us guarantees not only premium products and services but also the chance to elevate clients’ company identity through our collaborative efforts.”
“It’s time to switch to Uniline today”
