Features

Machine learnings – Local in...

A buoyant local manufacturing industry, accelerated depreciation and technology advances are driving machinery sales, meanwhile shortages of critical components and logistical challenges presented by COVID-19 have caused their fair share of headaches, WFA reports.
AERONAUT Michael Clark from Aeronaut says while work continues in machine performance and reliability, the... READ MORE

Sun protection plus

Sunscreen fabrics’ glowing credentials have been further enhanced as new and leading products demonstrate functional benefits, from fire resistance to insulation and environmental gains. They’re even contributing to the emergence of the adaptable, post-COVID-19 living environment. WFA reports.
RICKY RICHARDS Outlook mesh fabrics from Ricky Richards are known for sun control while still... READ MORE

TRENDS IN FOCUS

WFA’s trend update speaks to local suppliers, takes a look at trends from Heimtextil in Germany, and gains insights from a window furnishings business, finding an overall theme that embraces nature and regeneration.
Michelle Macready – sales manager BM Blinds says the trend for a softer aesthetic in... READ MORE

A point of difference

Competing on price is a bugbear for the shutter retail sector, so what are the best ways to avoid the pitfalls of discounting? WFA spoke to two key suppliers about their tips and tricks for converting higher margin sales in the shutter market.
Good product typically tends to sell itself; and when a product clearly offers a marked... READ MORE

Expanding spaces

The start of 2022 has seen investment in the home continue, particularly in the outdoor space as consumers look to expand their homes and boost the value of their property, WFA reports.
SOMFY “Right now, people are still investing in their home and adding space to increase... READ MORE

Curtains up

The drapery fabrics sector is booming, with the revival of home interiors driving demand. Suppliers are meeting that demand with new texture, colour and perennial sheers; and they’re finding creative ways to deal with supply challenges.
WARWICK FABRICS Cameron Warwick, Joint Managing Director of Warwick Fabrics, tells WFA the pandemic and... READ MORE

Top three online marketing tre...

Just like everyday trends, marketing trends come and go, constantly evolving as brands change their marketing strategies to leverage the latest technologies and directions in the marketplace, writes Charlotte White – Senior Account Executive, Barefruit.
The arrival of 2022 is the perfect time to prepare for the year ahead, as... READ MORE

Continual growth for motorisat...

Motorisation has continued to boom over the past 12 months as the home improvement sector experiences a steady surge. The wider availability of smart home products such as TVs and lights is educating customers in this space and fostering an increased interest in exploring a fully connected home, WFA reports.
SOMFY “With more people working from home, low interest rates and the uncertainty or anxiety... READ MORE

Always in style

The venetian blinds category is developing to offer a range of benefits, including motorisation, new materials and fresh colour palettes. WFA reports.
The elegant, classic style of venetian blinds remains a popular option that continues to be... READ MORE

Retail merchandising and marke...

As Australia works its way through the Covid-19 crisis, the window furnishings retail sector continues to respond to dramatic change with new strategies and approaches, as well as some tried and tested methods. WFA reports.
According to Influencer Marketing Hub, a social media resource for brands, a number of key... READ MORE
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