The motor range, the hub, the recessed ceiling track and the outdoor shutter: Shaw, Somfy, Meyer Blinds and MYT Shutters each cover a different part of the motorised job. WFA also sets out the power question that decides whether an electrician goes into the quote.
A single motorised job can now take in a living-room roller blind, a curtain track... READ MORE
Weinor Australia’s Topas II MiniMax gets up to 400 cm of projection from a 253 cm-wide system, and Dalekit’s Joe Pajeska sets out which wind, fire and energy figures he is prepared to put in front of a customer.
A customer standing on the deck asks two questions about an awning: what wind will... READ MORE
WSAA’s WincovER modelling tool has become a training resource and a sales aid at Premier Shades, where it turned a roller blind enquiry into an outdoor shade sale.
When customers walk into Premier Shades, comfort and heat control are typically front of mind,... READ MORE
A mixed-reality consultation tool, video placed in SBS’s World Cup coverage and a phone on a tripod: Weinor Australia, Somfy and Betta Blinds on the marketing they put in front of consumers and the trade.
Supplier marketing reaches the end customer by three routes. Some of it arrives as tools... READ MORE
Close to 3,000 attendees, 109 exhibitors and three days at the Gold Coast Convention and Exhibition Centre. WFA brings together reports from thirteen exhibitors on what they brought to SuperExpo 2026, why, and what it tells the trade about where demand is heading.
SuperExpo 2026 wrapped up on the Gold Coast, and the numbers speak for themselves: close... READ MORE
R+T Asia 2026 was the biggest edition yet, more than 750 exhibitors filling four halls in Shanghai. Scale was the headline, but it was not the whole story: wider fabrics, smarter motors and several genuine engineering advances were on show alongside it. WFA reports on what stood out, with the caveat that booth claims await verification.
GOING WIDE IN SHANGHAI Scale was the immediate impression at R+T Asia 2026. The 21st... READ MORE
With Australian visitor numbers thinner than in previous years and WSAA just a fortnight away, three Australian exhibitors still made the trip to Shanghai for R+T Asia 2026. What they found on the floor, PVC dominating as families tighten budgets, local fabrication emerging as a hybrid strategy, and Australian software drawing interest from South Korea to Turkey, tells a sharper story about where this market is heading than any trend report could.
Three Australian companies. One show floor in Shanghai. A cost-of-living squeeze that is reshaping what... READ MORE
Demand for blockout is pushing suppliers to reframe what they sell. Shaw, Meyer Blinds and Ricky Richards each arrive at mid-2026 with expanded collections that go past opacity to width, material credentials and durability. For retailers and installers, the shared message is that blockout now trades on recycled yarn content, strata compliance, rolling quality and warranty as much as on light control.
Three suppliers, working on unrelated products for different parts of the window, have landed on... READ MORE
Recessed ceiling details and wave headings have pushed curtain tracking from hardware afterthought to precision specification. Two new releases to the Australian market address both ends of the brief: the track that has to disappear into the architecture, and the quoting tool that has to price it right first time.
THE SPECIFICATION PROBLEM An architect marks a recess on a ceiling plan and assumes the... READ MORE
Vertical blinds carry a reputation built on price and convenience rather than design, leaving retailers with thin margin and limited specification appeal. Silent Gliss by Meyer Blinds is making the case that the category belongs at the premium end of the market, and has the tracking hardware and textile range to back it.
For much of the past decade, vertical blinds have occupied an awkward position in Australian... READ MORE
