The renaissance of home life resulting from the pandemic means good business for the curtain trade, with new coordinated offerings emerging from key suppliers. WFA reports.
CHARLES PARSONS INTERIORS “During these difficult times of economic adversity, our customers have found ways... READ MORE

The future is now in home auto...

A connected home is no longer a futuristic concept saved for the silver screen. Today, consumers are demanding homes that keep up with the pace of their lives, their needs and wishes. So what are the implications for window coverings? WFA reports.
TBS As TBS’ motorised products continue to increase in popularity, the company is seeing strong... READ MORE

Lockdowns bite hard on industry

The prolonged lockdown in Sydney and snap lockdowns elsewhere around the country are playing havoc with the window furnishings industry. WFA spoke to several retailers and wholesalers about how they have dealt with the complex business restrictions.
SOMFY “We have been able to maintain on-site business operations fully from a warehousing products... READ MORE

Tracking the trends

Black is back, demonstrating the renewed fashion impact, not just of curtains but of the hardware that supports them, while motorised options continue to grow in uptake and sophistication. WFA reports.
TBS While supplying a wide range of products, “TBS is and always will be a... READ MORE

Search trends expose industry ...

Online search data has revealed industry growth areas, with searches for one product category soaring by 220% in five years.
Google search data for the Australian market obtained from Ahrefs has revealed that almost all... READ MORE

Vertical uplift

Given the growth of larger windows in Australian homes, vertical blinds are well adapted to full-length glazing, such as sliding or bi-fold doors, with their louvred construction also controlling the light and providing privacy. WFA talks to suppliers about their latest product innovations.
COULISSE Rogier Krabbe, Manager APAC - Coulisse, says theAbsolute Vertical system concept meets demand for Smart... READ MORE


New colourways and coatings demonstrate the continued evolution of block out fabrics. WFA reports.
Blockout fabrics remain one of the Australian market’s leading categories, with wider widths and new... READ MORE


Offering adaptable, neat systems suited to a wide variety of building styles, folding arm awnings have sold well in recent times, with the pandemic triggering a renewed focus on refurbishment.
Folding arm awnings are holding their own in the Australian market, mainly due to their... READ MORE

Curtain up on new hardware dev...

Wider uptake of curtain hardware continues in line with Australians’ growing love of drapes; and the price accessibility of motorised options is also on the rise, along with more functions and colours. WFA reports.
SOMFY Somfy Oceania’s Product Manager Laurine Massiot confirms Somfy is responding to demand for versatility... READ MORE

External Sunscreen – Sales b...

External sunscreen sales are up by around a quarter in the last 12 months which the industry credits to the international travel ban and hospitality businesses looking for ways to increase capacity while complying with social distancing regulations.
SHAW Sarah Harris, the marketing manager at Shaw, says that despite the growth in sales... READ MORE
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