Features

Romans powering on with automa...

With a history going back centuries, the Roman blind is timeless in its style. For years this staple has ticked along while other blinds have taken the spotlight. However, as motorization and automation transitions from a want to a need we look at options for a re-birth of the Roman Empire.
TOSO AUSTRALIA “Roman blinds have been around for centuries and even today, a ‘Roman’ is... READ MORE

Pleated and honeycombs update

Pleated and honeycombs continue to be in high demand, as end users balance energy efficiency with a growing range of fabrics and finishes. WFA reports.
NORMAN AUSTRALIA Norman Australia says its energy efficient Norman Portrait Honeycomb solution continue to attract... READ MORE

Onshore moves boost machinery

The coronavirus has turned many business models on their heads. None more so than local manufacturing with many winners coming out of the pandemic. With global trade disrupted, delivery timelines and freight charges blowing out, and lockdowns across the world, many Australian blind businesses have reassessed who they source from. As a result, machinery manufacturers are reporting large orders and backlogs for new machines as local fabricators look to boost capacity. Add in the instant asset write off scheme running this financial year and next and the machinery market is booming, but not without its challenges.
TRIPLE M TRADING Triple M Trading Managing Director, Simon Meyer has been selling packaging machines... READ MORE

Manufacturing makeover

If 2020 was the year of COVID-19 in Australia, 2021 is the year of recovery, with supply chain challenges forcing local manufacturers to rethink and enhance their offerings. WFA reports.
BM BLINDS Whether you see it as a Darwinian ‘adapt and thrive story’ or a... READ MORE

The pursuit of quality

While 2020 turned out to be the busiest on record for many in this industry, many companies have continued to focus on internal improvement. We spoke to a few who had made advancements in the area of quality control in the past 12 months.
Simon Meyer, managing director of Blinds by Peter Meyer said while the company has always... READ MORE

Summer at home boosts outdoor ...

A revival of interest in home improvement and indoor outdoor living is reflected in the latest sales trends and developments in external systems, automation and fabrics.
Over summer 2021, lockdowns and travel restrictions saw many Australian families shifting their holidays locally... READ MORE

Clever furnishings offer decor...

Interior decorators are getting new options and easy wins with a number of products offering not just performance, but also style.
PURE BLISS FOR THE OUTDOORS Bliss is a new brand crafted by people who have... READ MORE

Digital marketing masterclass

With millions of businesses out there vying for the same attention, online marketing is essential to promote your products or services. It is increasingly playing a major role in the growth and success of many businesses, it’s easy to set up and manage and cost-effective. And with people increasingly reliant on the internet for everything, it makes sense to connect and communicate with them where they are most active. WFA spoke to two industry experts in the digital marketing space to find out more.
Search Engine Marketing Charlotte White, Account Executive from Barefruit Marketing says that Search Engine Marketing... READ MORE

Drapery market pares back

Trends in the domestic drapery market are going minimal again with people seeking softer, natural colours for their window treatments and tend to reserve bold colour and statement prints for upholstery and soft accessories – pieces that can be readily swapped out or updated as trends change.
Cam Warwick from Warwick Fabrics says the ongoing challenge in home interiors –particularly with drapery–... READ MORE

Motoring along – WFH drives ...

In 2020 COVID-19 forced over half the workforce to utilise their homes as offices, schools, entertainment areas and more, resulting in more money available to be spent on DIY home improvement as many other product and service industries closed down. A number of new products were also launched over this period, we look at these and the impact of the wireless revolution.
The motorisation category has experienced exceptional growth over the past 12 months, with suppliers confirming... READ MORE
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