In an era where sustainability is no longer just a buzzword but a way of life, the window furnishings industry is always evolving to meet the growing demands for eco-friendly window covering solutions. It comes as no surprise that homeowners are turning to sustainable options for their homes. From energy-efficient appliances to eco-friendly building materials, the choices made today have a profound impact on the future.
Somfy - Leading with action Globally, the building industry is one of the main sources... READ MORE
Curtain fabrics are tapping in to directional trends from neutrals to new takes on tropicals, florals or geometrics; and the offerings also meet demand for sustainable, affordable options.
Charles Parsons Interiors Representing the interplay between tradition and innovation, Marlowe is a brand new... READ MORE
Knowing where to spend your marketing dollar and get the best return is a challenge for any business. And while digital marketing and video has become something that modern marketers must master, there is still plenty of scope for traditional marketing such as print, radio and television. This edition, WFA spoke to three leading marketing companies in the window furnishings industry about their most effective forms of marketing.
Somfy - globally led digitisation strategy With digitalisation as a key component of its global... READ MORE
Demand for vertical awnings remains robust, with durable, user friendly solutions continuing to draw the market’s attention. WFA spoke to three key suppliers about their offerings.
Weinor Australia Weinor is proud to offer innovative shading solutions that redefine outdoor spaces, says... READ MORE
The BMAA SuperExpo, held from 7 to 9 June, has returned in force as the premier event for the window furnishings and specialised textiles industries, WFA reports.
With an impressive turnout of almost 5000 attendees, the exhibition served as a dynamic platform... READ MORE
The Blind Manufacturers Association of Australia (BMAA) recently held a meeting at the BMAA SuperExpo to provide an update on the progress of the Window Energy Rating Scheme (WincovER). BMAA Director Robert Mayer presented the WincovER report, highlighting the achievements and outlining the next steps for the initiative.
In terms of the technical process, Mayer reported that the ratings and audits of the... READ MORE