With Heimtextil 2026 signalling a move toward natural fibres, tactile surfaces and warmer earthy palettes, Australian window furnishings suppliers are reading the same signals and translating them into product strategies built for the local market.
The Frankfurt fair’s dominant themes this year – encapsulated by handcraft aesthetics informed by AI-assisted... READ MORE
As the heat turns up, external blinds specialists outline the outstanding features and benefits that drive sales for both well-established and innovative product offerings.
Shann “Atmosphere isn’t just another external screen mesh, it’s the product that defined the category,”... READ MORE
With the curtain fabrics boom continuing, in a crowded market key suppliers are turning to genuine quality and versatility to stand out from the competition. WFA reports.
Meyer Blinds Curtain solutions remain a valuable category for dealers, particularly as projects increasingly require... READ MORE
The customer journey no longer starts at the showroom door. For window furnishing retailers, it begins with a late-night Google search, a manufacturer’s product visualiser, or a video demonstration viewed from the couch. The question isn’t whether consumers will research online before visiting a dealer – it’s how manufacturers can make that digital discovery work for the trade channel, not against it.
Four companies are approaching this differently, but with a shared principle: online marketing should build... READ MORE
R+T Asia • 27–29 May 2026 • National Exhibition and Convention Centre, Shanghai
For many Australian businesses operating across shading, doors, gates and access technologies, 2026 is less about expansion and more about strategic recalibration. Rising compliance standards, sustainability expectations, freight considerations and margin pressure are prompting distributors, importers and project suppliers to reassess the structure and resilience of their supply chains.
Price competitiveness remains important, but it is no longer the sole driver. Production capability, automation... READ MORE
After 40 years developing Excel-based tools for Blindware and Turnils, Grant Norton has launched Blind.Expert, a subscription platform delivering sophisticated bill-of-materials calculators, fabric nesting optimisers, and machinery integration for $59.95 per month. WFA examines why he chose spreadsheets over SaaS, and what it means for small operators priced out of traditional ERP systems.
Every mid-size window furnishings business knows the calculation. Enterprise resource planning systems cost $400 to... READ MORE
