Window Furnishings Australia

CURTAIN UP: LUXAFLEX WINDOW FASHIONS’ NEW OFFERING IS A WIN FOR RETAILERS

Market-leading brand Luxaflex Window Fashions has launched an all-new Curtain Collection. The range forms part of the brand’s new Soft Collection product category and is designed to complement the Luxaflex Window Coverings Softshades Collection. Vera Meharg, Marketing Manager, Hunter Douglas Australia, shared with WFA how the launch has been conceived to support retailers in the Luxaflex Alliance Programs with a comprehensive communication and integration plan. READ MORE

RETAIL REPORT: STRONG SALES AGAINST THE ODDS

Melbourne’s protracted lockdown has only just come to an end, with stores in the Victorian capital reporting mixed results. However retailers across much of Australia who took part in WFA’s regular sales survey have reconfirmed the theory mooted earlier in the year; that the restrictions imposed by Coronavirus have been good, and occasionally stellar, for business. Belinda Smart reports. READ MORE

GREEN REPORT: PACKAGING AND PRODUCTS

WFA investigates how companies are dealing with the pandemic-led rise of single use plastic, along with an update on individual companies' green products and processes. READ MORE

TAKING THE INSIDE OUT WITH EXTERNAL BLINDS

Summer is the season for external blinds, and the category boasts an array of innovations, from visual design upgrades to climate appropriate features and more. Belinda Smart reports. READ MORE

ROLLER SYSTEMS REPORT

Viewed as one of the most reliable performers in the Australian window furnishings market, roller blinds are adapting to developments on the ground, supported by tweaks to systems and componentry that reflect wider widths, design trends and price expectations. Belinda Smart reports READ MORE

DOWNLOADING THE UPGRADES

Suppliers of window furnishings focused software have continued to update their offerings in line with demand for streamlined business processes, which are now more important than ever. Belinda Smart reports. READ MORE

SHEER FORCE

Sheers are much talked about as a dominant trend in window furnishings, and their appeal continues to grow. Sheer drapery fabrics are diversifying in terms of aesthetics and function, while the relatively new sheer blind category is maturing with the addition of stunning new offerings. Belinda Smart reports. READ MORE

NEW TRADE EVENTS SIGNAL US EXPANSION Next year will see Messe Stuttgart and the Industrial Fabrics Association International co-locating trade show events... READ MORE
BUSINESSES URGED TO TAKE ADVANTAGE OF FEDERAL... A tranche of new Australian Federal Government Support for businesses taking on apprentices looks set to... READ MORE
IN FOCUS: OZROLL’S EXTERIOR SHADING INNOVAT... Backed by strong demand and market growth, Ozroll is bringing key new products to the exterior... READ MORE

WORDS FROM THE EDITOR Nov 2020

The November edition of WFA is traditionally one of the hardest to produce. Retailers are busy cramming in orders, fabricators are at full production and wholesalers are under pressure to... READ MORE

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