Window Furnishings Australia

VERTEX FABRICS BEYOND BLIND FABRIC

Vertex Fabrics built its business on blind fabric. In September, the Craigieburn wholesaler delivers more than 30 drapery ranges, sheers to blockouts, with a workroom network already in place. For blinds retailers, the entry point has never been lower. READ MORE

MOTORISATION MOVES INTO THE CEILING AND OUT THE BACK DOOR

The motor range, the hub, the recessed ceiling track and the outdoor shutter: Shaw, Somfy, Meyer Blinds and MYT Shutters each cover a different part of the motorised job. WFA also sets out the power question that decides whether an electrician goes into the quote. READ MORE

WHAT THE AWNING CAN STAND UP TO, AND WHAT IT IS BOLTED TO

Weinor Australia’s Topas II MiniMax gets up to 400 cm of projection from a 253 cm-wide system, and Dalekit’s Joe Pajeska sets out which wind, fire and energy figures he is prepared to put in front of a customer. READ MORE

DOWN THE CHANNEL: THE SALES TOOL, THE VIDEO AND THE LEAD

A mixed-reality consultation tool, video placed in SBS’s World Cup coverage and a phone on a tripod: Weinor Australia, Somfy and Betta Blinds on the marketing they put in front of consumers and the trade. READ MORE

Vale Joe Turner 1946 - 2026 Joe Turner joined Luxaflex as an installer in 1965. He went on to build Image Blinds... READ MORE
Motionblinds integrates with Homey smart home... Coulisse’s Motionblinds motors now connect to the Homey smart home platform three ways, from Matter over... READ MORE
Betta Blinds nears completion of 2,400m² Sun... Growth across its distributor network has pushed Betta Blinds & Awnings to expand its Sunshine Coast... READ MORE

WORDS FROM THE EDITOR Sep 2026

This is our marketing issue, and some of the tools in it are new. Weinor Australia’s WeinorVision uses mixed reality to stand a true-to-scale awning or patio roof in the... READ MORE

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