Market-leading brand Luxaflex Window Fashions has launched an all-new Curtain Collection. The range forms part of the brand’s new Soft Collection product category and is designed to complement the Luxaflex Window Coverings Softshades Collection. Vera Meharg, Marketing Manager, Hunter Douglas Australia, shared with WFA how the launch has been conceived to support retailers in the Luxaflex Alliance Programs with a comprehensive communication and integration plan. READ MORE
Melbourne’s protracted lockdown has only just come to an end, with stores in the Victorian capital reporting mixed results. However retailers across much of Australia who took part in WFA’s regular sales survey have reconfirmed the theory mooted earlier in the year; that the restrictions imposed by Coronavirus have been good, and occasionally stellar, for business. Belinda Smart reports. READ MORE
Viewed as one of the most reliable performers in the Australian window furnishings market, roller blinds are adapting to developments on the ground, supported by tweaks to systems and componentry that reflect wider widths, design trends and price expectations. Belinda Smart reports READ MORE
Suppliers of window furnishings focused software have continued to update their offerings in line with demand for streamlined business processes, which are now more important than ever. Belinda Smart reports.
Sheers are much talked about as a dominant trend in window furnishings, and their appeal continues to grow. Sheer drapery fabrics are diversifying in terms of aesthetics and function, while the relatively new sheer blind category is maturing with the addition of stunning new offerings. Belinda Smart reports.
Smart thinking supports university project
Tony Cassar interviews Jim Terrell, Charles Parsons