Window Furnishings Australia

SOMFY EXPERT RETAIL NETWORK TURNS 20!

Somfy’s Expert Retail Network is recognised throughout the industry as one of the leading partnership programs. From humble beginnings in 2001 as the Somfy Automation Specialist network, the Somfy Expert Network now has almost 250 members covering all internal and external window coverings segments. READ MORE

MOTORING ALONG – WFH DRIVES SALES

In 2020 Covid-19 forced over half the workforce to utilise their homes as offices, schools, entertainment areas and more, resulting in more money available to be spent on DIY home improvement as many other product and service industries closed down. A number of new products were also launched over this period, we look at these and the impact of the wireless revolution. READ MORE

DRAPERY MARKET PARES BACK

Trends in the domestic drapery market are going minimal again with people seeking softer, natural colours for their window treatments and tend to reserve bold colour and statement prints for upholstery and soft accessories – pieces that can be readily swapped out or updated as trends change. READ MORE

DIGITAL MARKETING MASTERCLASS

With millions of businesses out there vying for the same attention, online marketing is essential to promote your products or services. It is increasingly playing a major role in the growth and success of many businesses, it’s easy to set up and manage and cost-effective. And with people increasingly reliant on the internet for everything, it makes sense to connect and communicate with them where they are most active. WFA spoke to two industry experts in the digital marketing space to find out more. READ MORE

Lockdown project leads to new branding for bm... Determined to use the downtime during the first covid-19 lockdown, Michael Shaw, director of bm Blinds... READ MORE
To Infinity and beyond: Dickson Constant laun... In what is a major leap for the acrylic fabric market, Dickson Constant has launched its... READ MORE
Rollease Acmeda launches Versa AC and Push15 With the new Automate Versa AC module supporting the existing Battery module, you can now power... READ MORE

WORDS FROM THE EDITOR Mar 2021

This issue should have been filed from  R+T Stuttgart, where the 2021 edition of the show would have just drawn to a close. Instead it has been postponed to 2022... READ MORE

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