Features

The pursuit of quality

While 2020 turned out to be the busiest on record for many in this industry, many companies have continued to focus on internal improvement. We spoke to a few who had made advancements in the area of quality control in the past 12 months.
Simon Meyer, managing director of Blinds by Peter Meyer said while the company has always... READ MORE

Summer at home boosts outdoor ...

A revival of interest in home improvement and indoor outdoor living is reflected in the latest sales trends and developments in external systems, automation and fabrics.
Over summer 2021, lockdowns and travel restrictions saw many Australian families shifting their holidays locally... READ MORE

Clever furnishings offer decor...

Interior decorators are getting new options and easy wins with a number of products offering not just performance, but also style.
PURE BLISS FOR THE OUTDOORS Bliss is a new brand crafted by people who have... READ MORE

Digital marketing masterclass

With millions of businesses out there vying for the same attention, online marketing is essential to promote your products or services. It is increasingly playing a major role in the growth and success of many businesses, it’s easy to set up and manage and cost-effective. And with people increasingly reliant on the internet for everything, it makes sense to connect and communicate with them where they are most active. WFA spoke to two industry experts in the digital marketing space to find out more.
Search Engine Marketing Charlotte White, Account Executive from Barefruit Marketing says that Search Engine Marketing... READ MORE

Drapery market pares back

Trends in the domestic drapery market are going minimal again with people seeking softer, natural colours for their window treatments and tend to reserve bold colour and statement prints for upholstery and soft accessories – pieces that can be readily swapped out or updated as trends change.
Cam Warwick from Warwick Fabrics says the ongoing challenge in home interiors –particularly with drapery–... READ MORE

Motoring along – WFH drives ...

In 2020 COVID-19 forced over half the workforce to utilise their homes as offices, schools, entertainment areas and more, resulting in more money available to be spent on DIY home improvement as many other product and service industries closed down. A number of new products were also launched over this period, we look at these and the impact of the wireless revolution.
The motorisation category has experienced exceptional growth over the past 12 months, with suppliers confirming... READ MORE

A classic thriller

Aluminium or timber Venetian blinds are holding their own as a timeless window covering with some nifty innovations in colour, operation and functionality adding to their appeal.
TURNILS Vera Meharg, Marketing Manager of parent company Hunter Douglas Australia confirms mid-2019 saw Turnils... READ MORE

Visual merchandising update

COVID-19 has encouraged companies to aim high in their approach to visual merchandising. WFA spoke to two businesses on how they’re utilising best practice.
BLINDS BY PETER MEYER Like many window furnishing businesses, Blinds by Peter Meyer has benefited... READ MORE

Bushfire rated roller shutters...

The 2019/2020 bushfires highlighted the requirement for bushfire rated roller shutters. Now as the summer season sets in, two companies servicing the sector share their insights on product updates and the market.
CW PRODUCTS  CW Products FireSafe Bushfire Rated Roller Shutter has undergone some minor upgrades and... READ MORE

The ‘new normal’ of marketing

The world changed when Covid-19 hit, and nowhere is this more apparent than in the way purchasing decisions are made and marketers connect with their audiences. Marketing experts from the window furnishings sector look at the new and upcoming trends. WFA reports.
BAREFRUIT MARKETING Evan Harding, Co-Founder of Barefruit Marketing confirms a number of trends look set... READ MORE
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