Features

Interior decorators are getting new options and easy wins with a number of products offering not just performance, but also style.

With millions of businesses out there vying for the same attention, online marketing is essential to promote your products or services. It is increasingly playing a major role in the growth and success of many businesses, it’s easy to set up and manage and cost-effective. And with people increasingly reliant on the internet for everything, it makes sense to connect and communicate with them where they are most active. WFA spoke to two industry experts in the digital marketing space to find out more.

Trends in the domestic drapery market are going minimal again with people seeking softer, natural colours for their window treatments and tend to reserve bold colour and statement prints for upholstery and soft accessories – pieces that can be readily swapped out or updated as trends change.

In 2020 COVID-19 forced over half the workforce to utilise their homes as offices, schools, entertainment areas and more, resulting in more money available to be spent on DIY home improvement as many other product and service industries closed down. A number of new products were also launched over this period, we look at these and the impact of the wireless revolution.

Aluminium or timber Venetian blinds are holding their own as a timeless window covering with some nifty innovations in colour, operation and functionality adding to their appeal.

COVID-19 has encouraged companies to aim high in their approach to visual merchandising. WFA spoke to two businesses on how they’re utilising best practice.

The 2019/2020 bushfires highlighted the requirement for bushfire rated roller shutters. Now as the summer season sets in, two companies servicing the sector share their insights on product updates and the market.

The world changed when Covid-19 hit, and nowhere is this more apparent than in the way purchasing decisions are made and marketers connect with their audiences. Marketing experts from the window furnishings sector look at the new and upcoming trends. WFA reports.

Internal sunscreens’ popularity remains at peak position as temperatures continue to rise, while eco friendly, sustainable options become increasingly in demand in the market. WFA reports.

With summer fast approaching, suppliers of awning fabrics are poised to bring their updates to market, with technical and colour innovations bringing new life to Poly/Acrylic and other fabrications. Belinda Smart reports .