External sunscreen sales are up by around a quarter in the last 12 months which the industry credits to the international travel ban and hospitality businesses looking for ways to increase capacity while complying with social distancing regulations.
SHAW Sarah Harris, the marketing manager at Shaw, says that despite the growth in sales... READ MORE
With a history going back centuries, the Roman blind is timeless in its style. For years this staple has ticked along while other blinds have taken the spotlight. However, as motorization and automation transitions from a want to a need we look at options for a re-birth of the Roman Empire.
TOSO AUSTRALIA “Roman blinds have been around for centuries and even today, a ‘Roman’ is... READ MORE
Pleated and honeycombs continue to be in high demand, as end users balance energy efficiency with a growing range of fabrics and finishes. WFA reports.
NORMAN AUSTRALIA Norman Australia says its energy efficient Norman Portrait Honeycomb solution continue to attract... READ MORE
The coronavirus has turned many business models on their heads. None more so than local manufacturing with many winners coming out of the pandemic. With global trade disrupted, delivery timelines and freight charges blowing out, and lockdowns across the world, many Australian blind businesses have reassessed who they source from. As a result, machinery manufacturers are reporting large orders and backlogs for new machines as local fabricators look to boost capacity. Add in the instant asset write off scheme running this financial year and next and the machinery market is booming, but not without its challenges.
TRIPLE M TRADING Triple M Trading Managing Director, Simon Meyer has been selling packaging machines... READ MORE
If 2020 was the year of COVID-19 in Australia, 2021 is the year of recovery, with supply chain challenges forcing local manufacturers to rethink and enhance their offerings. WFA reports.
BM BLINDS Whether you see it as a Darwinian ‘adapt and thrive story’ or a... READ MORE
While 2020 turned out to be the busiest on record for many in this industry, many companies have continued to focus on internal improvement. We spoke to a few who had made advancements in the area of quality control in the past 12 months.
Simon Meyer, managing director of Blinds by Peter Meyer said while the company has always... READ MORE
A revival of interest in home improvement and indoor outdoor living is reflected in the latest sales trends and developments in external systems, automation and fabrics.
Over summer 2021, lockdowns and travel restrictions saw many Australian families shifting their holidays locally... READ MORE
With millions of businesses out there vying for the same attention, online marketing is essential to promote your products or services. It is increasingly playing a major role in the growth and success of many businesses, it’s easy to set up and manage and cost-effective. And with people increasingly reliant on the internet for everything, it makes sense to connect and communicate with them where they are most active. WFA spoke to two industry experts in the digital marketing space to find out more.
Search Engine Marketing Charlotte White, Account Executive from Barefruit Marketing says that Search Engine Marketing... READ MORE
Trends in the domestic drapery market are going minimal again with people seeking softer, natural colours for their window treatments and tend to reserve bold colour and statement prints for upholstery and soft accessories – pieces that can be readily swapped out or updated as trends change.
Cam Warwick from Warwick Fabrics says the ongoing challenge in home interiors –particularly with drapery–... READ MORE
