Features

The world changed when Covid-19 hit, and nowhere is this more apparent than in the way purchasing decisions are made and marketers connect with their audiences. Marketing experts from the window furnishings sector look at the new and upcoming trends. WFA reports.

Internal sunscreens’ popularity remains at peak position as temperatures continue to rise, while eco friendly, sustainable options become increasingly in demand in the market. WFA reports.

With summer fast approaching, suppliers of awning fabrics are poised to bring their updates to market, with technical and colour innovations bringing new life to Poly/Acrylic and other fabrications. Belinda Smart reports .

Viewed as one of the most reliable performers in the Australian window furnishings market, roller blinds are adapting to developments on the ground, supported by tweaks to systems and componentry that reflect wider widths, design trends and price expectations. Belinda Smart reports

Suppliers of window furnishings focused software have continued to update their offerings in line with demand for streamlined business processes, which are now more important than ever. Belinda Smart reports.

Sheers are much talked about as a dominant trend in window furnishings, and their appeal continues to grow. Sheer drapery fabrics are diversifying in terms of aesthetics and function, while the relatively new sheer blind category is maturing with the addition of stunning new offerings. Belinda Smart reports.

Summer is the season for external blinds, and the category boasts an array of innovations, from visual design upgrades to climate appropriate features and more. Belinda Smart reports.

WFA investigates how companies are dealing with the pandemic-led rise of single use plastic, along with an update on individual companies' green products and processes.

Melbourne’s protracted lockdown has only just come to an end, with stores in the Victorian capital reporting mixed results. However retailers across much of Australia who took part in WFA’s regular sales survey have reconfirmed the theory mooted earlier in the year; that the restrictions imposed by Coronavirus have been good, and occasionally stellar, for business. Belinda Smart reports.

With homebound consumers focused on renos, the Coronavirus pandemic is generally understood to have been good for business in the window furnishings space. However, ensuring a smooth operation mid-crisis is not without its challenges.