Features

If 2020 was the year of COVID-19 in Australia, 2021 is the year of recovery, with supply chain challenges forcing local manufacturers to rethink and enhance their offerings. WFA reports.

While 2020 turned out to be the busiest on record for many in this industry, many companies have continued to focus on internal improvement. We spoke to a few who had made advancements in the area of quality control in the past 12 months.

A revival of interest in home improvement and indoor outdoor living is reflected in the latest sales trends and developments in external systems, automation and fabrics.

Interior decorators are getting new options and easy wins with a number of products offering not just performance, but also style.

With millions of businesses out there vying for the same attention, online marketing is essential to promote your products or services. It is increasingly playing a major role in the growth and success of many businesses, it’s easy to set up and manage and cost-effective. And with people increasingly reliant on the internet for everything, it makes sense to connect and communicate with them where they are most active. WFA spoke to two industry experts in the digital marketing space to find out more.

Trends in the domestic drapery market are going minimal again with people seeking softer, natural colours for their window treatments and tend to reserve bold colour and statement prints for upholstery and soft accessories – pieces that can be readily swapped out or updated as trends change.

In 2020 COVID-19 forced over half the workforce to utilise their homes as offices, schools, entertainment areas and more, resulting in more money available to be spent on DIY home improvement as many other product and service industries closed down. A number of new products were also launched over this period, we look at these and the impact of the wireless revolution.

Aluminium or timber Venetian blinds are holding their own as a timeless window covering with some nifty innovations in colour, operation and functionality adding to their appeal.

COVID-19 has encouraged companies to aim high in their approach to visual merchandising. WFA spoke to two businesses on how they’re utilising best practice.

The 2019/2020 bushfires highlighted the requirement for bushfire rated roller shutters. Now as the summer season sets in, two companies servicing the sector share their insights on product updates and the market.