Features

Sheer delight

Sheers have been a market front runner for some time, but heightened domestic focus sparked by the pandemic has seen the category burgeon into yet more sophisticated options, promising comfort and joy. WFA reports on suppliers’ latest releases.
JAMES DUNLOP TEXTILES Annie Moir, James Dunlop Design Director - James Dunlop Textiles confirms the... READ MORE

Strong sales offset by supply ...

Despite the two most popular states in Australia being locked down for a large chunk of 2021, sales around Australia have been holding up. Meanwhile the biggest concern for retailers relates to ongoing global supply chain issues.
SOMFY SALES POSITIVE Despite Covid-19 hitting Australia hard in 2021, sales results for Somfy Oceania... READ MORE

Awnings out

As the summer months approach, key awning fabrics suppliers are highlighting the merits of state-of-the-art acrylic constructions. WFA reports.
RICKY RICHARDS The Docril Collection sold in Australia by Ricky Richards brings a fiesta of... READ MORE

AWNING GLORY: SCREEN FABRICS

Continued focus on time spent at home has seen the awning fabrics market evolve into new, more sophisticated product options, with suppliers reporting fundamental shifts in how fabrics work in the home and even the colour palettes coming on stream. WFA reports.
WEINOR Simon Meyer, Managing Director of Blinds by Peter Meyer - exclusive distributor of Weinor,... READ MORE

All systems go

WFA spoke to leading suppliers about innovations in awning systems being released to meet growing demand, as homeowners invest in their outdoor spaces.
PINZ “Window awnings really are one of the best ways to create a cooling effect... READ MORE

Video marketing supercharged b...

The coronavirus pandemic has accelerated digital trends with 75% of Australians conducting some form of online shopping last year, as reported by We Are Social.
Online video trends were particularly high with 88.1% of internet users aged between 16-64 watching... READ MORE

NEW OPENINGS FOR DRAPERY

The renaissance of home life resulting from the pandemic means good business for the curtain trade, with new coordinated offerings emerging from key suppliers. WFA reports.
CHARLES PARSONS INTERIORS “During these difficult times of economic adversity, our customers have found ways... READ MORE

The future is now in home auto...

A connected home is no longer a futuristic concept saved for the silver screen. Today, consumers are demanding homes that keep up with the pace of their lives, their needs and wishes. So what are the implications for window coverings? WFA reports.
TBS As TBS’ motorised products continue to increase in popularity, the company is seeing strong... READ MORE

Lockdowns bite hard on industry

The prolonged lockdown in Sydney and snap lockdowns elsewhere around the country are playing havoc with the window furnishings industry. WFA spoke to several retailers and wholesalers about how they have dealt with the complex business restrictions.
SOMFY “We have been able to maintain on-site business operations fully from a warehousing products... READ MORE

Industry pushes vaccinations f...

An industry veteran has called on businesses in the Window Furnishings industry to encourage all of its members to get fully vaccinated as soon as practical.
Greg Anderson-Peters, the former National Sales Manager at Victory Curtains and Blinds and National Sales... READ MORE
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