Case Studies

Tony Cassar interviews Andrew ...

Tony Cassar interviews Andrew Lebeter, National Wholesale Manager, Skins2Go about dealing with COVID-19, his passion for business and golf, and more. 
Tony: Andrew welcome. Thank you for being part of the WFA magazine, Ask the expert... READ MORE

Industry Rising Star – A...

In 2013 Anthony Lynch took the plunge to become an entrepreneur, leaving behind corporate roles in the window furnishings industry to explore the retail space through the launch of his own company.
Since then, the success and growth of Melbourne retail business Lynch’s Window Fashions has undoubtedly... READ MORE

Tony Cassar interviews Steve P...

In the latest instalment of WFA’s Ask the Expert Series, Tony Cassar chats to Norman Australia’s Marketing Manager Steve Payne about mentors, leading a team in a pandemic, motorbike riding for a living, and having the courage of your convictions.
Tony: Steve welcome and thank you for being part of the WFA Ask the Expert... READ MORE

Industry Rising Star – L...

Lee joined Sydney company Blinds In Style in late 2016 immediately after finishing high school. Clinching the role involved a stroke of luck, when an out-of-the-blue opportunity emerged through a chance discussion, all because Lee’s parents used Blinds in Style to install blinds at the family home.
At that time, he couldn’t have known where that initial opening would take him. That... READ MORE

Smart thinking supports univer...

Blinds by Peter Meyer’s recent involvement in a complex Sydney project demonstrates not only the scope of its Kubata offering by German supplier Weinor, but also the regulatory and architectural smarts required of today’s shading solutions suppliers. Belinda Smart reports.
Blinds by Peter Meyer was  engaged by construction company BuildCorp on a project to add... READ MORE

Tony Cassar interviews Jim Ter...

In a COVID-19 safe Ask The Expert, Tony Cassar spoke via video link to Jim Terrell, General Manager, Australasia Interiors and Homewares at Charles Parsons, about his time in the industry, marlin fishing, growing up as a ‘barrow boy’ in London’s East End and what the future holds for business.
Tony:  Jim Terrell thank you for your time today and your involvement in the Window... READ MORE


The installation of screening solution Renson’s Fixscreen Minimal to a residential property in The Netherlands, demonstrates the unique properties of this sun protection product, whose sleek profile is in line with its name.
The modern home required a solution that would help retain cool interiors during the warm... READ MORE

Industry rising star Mary Maid...

Mary Maidiotis joined Somfy as Digital Marketing Specialist in July 2016. Having previously worked in the sports industry, she was looking for a change; and her new employer certainly delivered. With lots to talk about in a role that has now expanded beyond digital and into the broader marketing sphere, she shares her early career journey here.
Mary was initially brought on board at Somfy to spearhead digital marketing, a role that... READ MORE


Innovations from Somfy have proven critical to the lighting and building operability of Sydney’s newest technology hub.
Mirvac’s transformation of South Eveleigh in Sydney from a heritage industrial site to a state-of-the-art... READ MORE


A modern villa has gained much needed external sun protection that also works with the windows’ contemporary minimal design.
When they moved in seven years ago, the owners of an ultramodern newbuild villa with... READ MORE
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