Features

Cellular regeneration

Ever critical in the Australian Cellular or honeycomb blinds are continuing to develop, with new colourways, fabrics and functionality bringing innovation to the sector, WFA writes.
Louvolite David Kennedy of Louvolite outlines the ever growing popularity of cellular or honeycomb blinds,... READ MORE

Screen time

Ever critical in the Australian climate, sunscreen fabrics are developing technologically and aesthetically to meet market demand.
Ziptrak “Sunscreen mesh fabrics are the go-to solution for outdoor blinds, striking the perfect balance... READ MORE

Quality control

Key Australian window furnishings players unpack the stringent methodologies they utilise to ensure consistent, reliable product quality.
Norman Norman Marketing Manager Giorgia English notes that the company’s vertically integrated manufacturing model is... READ MORE

The art of amplification

From augmented reality to video marketing and influencer partnerships, how can window furnishings specialists make the most of digital and tech-based strategies?
Viewa A growing force in many areas of business is augmented reality (AR), says Edward... READ MORE

Value proposition

To counter the pitfalls of discounting, two successful business share value-driven sales strategies for selling shutters at retail. WFA reports.
Norman “With so much conflicting information and countless options in the shutter market, retailers need... READ MORE

Premium protection

As climate change marches on, external blinds suppliers outline how they’re responding to spiking demand. WFA reports.
Somfy According to Somfy, consumer interest in external blinds in Australia remains high despite cost-of-living... READ MORE

Curtain fabrics update

With curtain fabrics and linings increasingly designed to promote style and multiple functionality, suppliers share the features and benefits of their strongest sellers.
James Dunlop “Windows play a major role in regulating the temperature within our homes and... READ MORE

Motoring ahead

Demand for motorised and automated window covering solutions is on the rise, and the market is advancing at pace. WFA reports.
Shaw Over the past 12 months, Shaw has noticed a marked rise in the demand... READ MORE

Trend-driven thinking

Key suppliers share their take on the latest trends in the industry, from products through to business development.
Norman Norman continues to expand its range with new fabric releases, smart home solutions, and... READ MORE

R+T Asia 2025: Where innovatio...

For two decades, R+T Asia has been the beating heart of the sun shading and door/gate industry in the APAC region.
In May 2025, the much-anticipated 20th edition of this leading trade show will once again... READ MORE
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