Features

Knowing where to spend your marketing dollar and get the best return is a challenge for any business. And while digital marketing and video has become something that modern marketers must master, there is still plenty of scope for traditional marketing such as print, radio and television. This edition, WFA spoke to three leading marketing companies in the window furnishings industry about their most effective forms of marketing.

Demand for vertical awnings remains robust, with durable, user friendly solutions continuing to draw the market’s attention. WFA spoke to three key suppliers about their offerings.

The BMAA SuperExpo, held from 7 to 9 June, has returned in force as the premier event for the window furnishings and specialised textiles industries, WFA reports.

Folding arm awnings and their operation systems are performing well in the market, with additional features bringing renewed value to the category.

The Blind Manufacturers Association of Australia (BMAA) recently held a meeting at the BMAA SuperExpo to provide an update on the progress of the Window Energy Rating Scheme (WincovER). BMAA Director Robert Mayer presented the WincovER report, highlighting the achievements and outlining the next steps for the initiative.

Curtain tracking continues to evolve and is reaching new heights through the addition of new operational technologies. WFA reports.

Speaking to the industry at the BMAA General Meeting held on the Gold Coast in early June, Steve Quirk, Director of the Frontline Group gave attendees an overview of how training in the industry had grown since the development of the first industry training plan for the industry was developed five years ago.

Vertical blinds continue to be a window furnishings staple, blending practicality with functional upgrades and streamlined designs.

Blockout fabrics continue to evolve, with new fabric constructions designed for greater versatility and longevity, as well as a range of innovative colours and textures.

Key suppliers to the window furnishings sector provide a preview of forthcoming attractions at the long-awaited Super Expo 2023.