Features

Movements in machinery

Demand for blind machinery solutions is holding steady, with operational and packaging advances underway.
Ultracut Ultracut continues to attract positive market response to the recent addition of its 8.0... READ MORE

The hard stuff

Current curtain hardware solutions are meeting growing demand for stylish finishes that also offer operational efficiency.
Somfy Somfy’s curtain hardware continues to deliver versatility, performance, and design flexibility across a wide... READ MORE

Roman blinds covered

Roman blinds specialists share insights from one of the window furnishing sector’s most enduring categories.
Wilson Fabrics In the realm of interior design, window treatments hold significant sway over the... READ MORE

Cellular regeneration

Ever critical in the Australian Cellular or honeycomb blinds are continuing to develop, with new colourways, fabrics and functionality bringing innovation to the sector, WFA writes.
Louvolite David Kennedy of Louvolite outlines the ever growing popularity of cellular or honeycomb blinds,... READ MORE

Screen time

Ever critical in the Australian climate, sunscreen fabrics are developing technologically and aesthetically to meet market demand.
Ziptrak “Sunscreen mesh fabrics are the go-to solution for outdoor blinds, striking the perfect balance... READ MORE

Quality control

Norman Norman Marketing Manager Giorgia English notes that the company’s vertically integrated manufacturing model is... READ MORE

The art of amplification

From augmented reality to video marketing and influencer partnerships, how can window furnishings specialists make the most of digital and tech-based strategies?
Viewa A growing force in many areas of business is augmented reality (AR), says Edward... READ MORE

Value proposition

To counter the pitfalls of discounting, two successful business share value-driven sales strategies for selling shutters at retail. WFA reports.
Norman “With so much conflicting information and countless options in the shutter market, retailers need... READ MORE

Premium protection

As climate change marches on, external blinds suppliers outline how they’re responding to spiking demand. WFA reports.
Somfy According to Somfy, consumer interest in external blinds in Australia remains high despite cost-of-living... READ MORE

Curtain fabrics update

With curtain fabrics and linings increasingly designed to promote style and multiple functionality, suppliers share the features and benefits of their strongest sellers.
James Dunlop “Windows play a major role in regulating the temperature within our homes and... READ MORE
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