Features

The art of amplification

From augmented reality to video marketing and influencer partnerships, how can window furnishings specialists make the most of digital and tech-based strategies?
Viewa A growing force in many areas of business is augmented reality (AR), says Edward... READ MORE

Value proposition

To counter the pitfalls of discounting, two successful business share value-driven sales strategies for selling shutters at retail. WFA reports.
Norman “With so much conflicting information and countless options in the shutter market, retailers need... READ MORE

Premium protection

As climate change marches on, external blinds suppliers outline how they’re responding to spiking demand. WFA reports.
Somfy According to Somfy, consumer interest in external blinds in Australia remains high despite cost-of-living... READ MORE

Curtain fabrics update

With curtain fabrics and linings increasingly designed to promote style and multiple functionality, suppliers share the features and benefits of their strongest sellers.
James Dunlop “Windows play a major role in regulating the temperature within our homes and... READ MORE

Motoring ahead

Demand for motorised and automated window covering solutions is on the rise, and the market is advancing at pace. WFA reports.
Shaw Over the past 12 months, Shaw has noticed a marked rise in the demand... READ MORE

Trend-driven thinking

Key suppliers share their take on the latest trends in the industry, from products through to business development.
Norman Norman continues to expand its range with new fabric releases, smart home solutions, and... READ MORE

R+T Asia 2025: Where innovatio...

For two decades, R+T Asia has been the beating heart of the sun shading and door/gate industry in the APAC region.
In May 2025, the much-anticipated 20th edition of this leading trade show will once again... READ MORE

The virtues of venetians

Timber venetians remain a timeless classic, but are now supported by cutting-edge design, ease of use and a contemporary aesthetic.
Blinds by Peter Meyer Blinds by Peter Meyer manufactures custom made natural timber Venetian Blinds,... READ MORE

Screening for excellence

Interior sunscreen releases from key suppliers blend style-led looks with practical functionality, writes WFA.
Norman The latest addition to Norman’s range of sunscreen fabrics in the Soluna Roller Shade... READ MORE

R+T Asia 2025: celebrating 20 ...

R+T Asia, the must-attend trade show for the sun shading and door/gate industries in Asia, is preparing for its landmark 20th edition.
The 20 anniversary expo will run from May 26 to 28 2025, at the National... READ MORE
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