Window Furnishings Australia

THE ART OF AMPLIFICATION

From augmented reality to video marketing and influencer partnerships, how can window furnishings specialists make the most of digital and tech-based strategies? READ MORE

VALUE PROPOSITION

To counter the pitfalls of discounting, two successful business share value-driven sales strategies for selling shutters at retail. WFA reports. READ MORE

PREMIUM PROTECTION

As climate change marches on, external blinds suppliers outline how they’re responding to spiking demand. WFA reports. READ MORE

CURTAIN FABRICS UPDATE

With curtain fabrics and linings increasingly designed to promote style and multiple functionality, suppliers share the features and benefits of their strongest sellers. READ MORE

MOTORING AHEAD

Demand for motorised and automated window covering solutions is on the rise, and the market is advancing at pace. WFA reports. READ MORE

ADAPT AND THRIVE

In its eight year history, B.A.C Wholesale has established itself as a market leader that is ready to take on challenges and optimise opportunities. READ MORE

Henri Laniece appointed to lead Somfy Oceania... Somfy Oceania has a new leader with Henri Laniece taking the reins following the retirement of... READ MORE
Global Shading Day - WSAA joins the global mo... The Window Shading Association of Australia (WSAA) became the first non-European country to support Global Shading... READ MORE
WSAA state committees boost local member enga... The Window Shading Association of Australia (WSAA) has formed four state-based event committees, with the plan... READ MORE

WORDS FROM THE EDITOR Mar 2025

Last edition we celebrated our 100th edition, which saw me received a lot of emails and messages from readers, including many who have been with us over the 16.5 years.... READ MORE

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