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As Vertex Fabrics embarks on its fifth year in the industry, the Victoria-based family-owned business is basking in the glow of remarkable achievements. With the opening of new factories, forging partnerships, and introducing cutting-edge products, Vertex Fabrics has carved an impressive path of rapid growth, underscoring its commitment to excellence.
Vertex Fabrics initially ventured into the market as a supplier of blackout fabrics, driven by a mission: to offer top-notch products at competitive prices, while providing unparalleled customer service and nurturing a growth-oriented mindset.
Expanding horizons: a new warehouse in Brisbane
Vertex Fabrics new Brisbane warehouse enjoys proximity to key transport routes and distribution networks. This strategic location promises streamlined operations and enhanced service delivery, ensuring that Vertex Fabrics continues to exceed customer expectations.
According to Vel Jaga, General Manager of Vertex Fabrics, “Our new warehouse in Brisbane isn’t just about space; it’s about positioning ourselves strategically to provide our customers with even better service. We’re excited about the potential this expansion brings to our operational excellence.”
Quality and customer satisfaction focus
With an expanding presence and a diversified range of products, Vertex Fabrics remains steadfast in its commitment to upholding quality and ensuring customer satisfaction.
“This commitment isn’t a mere aspiration; it’s ingrained in the company’s DNA and manifests through several strategic approaches,” Jaga tells WFA.
“Vertex Fabrics acknowledges that maintaining quality requires continuous investment in both expertise and infrastructure. This includes fostering a skilled workforce and leveraging cutting-edge technology to ensure the highest standards of production.”
“A cornerstone of Vertex Fabrics’ philosophy is a customer-centric approach. Every decision, innovation, and product offering is tailored to meet the needs and preferences of its valued customers.”
“The fabric industry is ever-evolving, and Vertex Fabrics embraces this reality with a culture of continuous improvement and innovation. This proactive stance ensures that its products remain at the forefront of trends and technological advancements.”
As Vel Jaga aptly puts it, “Our commitment to quality and customer satisfaction isn’t a slogan; it’s a promise we deliver on every day.”
Jacquard Double-Sided effect Fabric
In the realm of interior design, fabric choices wield immense power, setting the tone and ambiance of a space. Vertex Fabrics’ latest innovation, the new linen blend blind fabric, is making waves within the industry.
Designed to excel in blinds and window coverings, this linen blend fabric boasts a host of features and benefits. It combines the natural elegance of linen with modern functionality, offering UV resistance, water resistance, and mildew resistance. The fabric’s unique blend ensures durability, making it a reliable choice for both residential and commercial applications.
Jaga also highlighted other innovative Vertex products including what he describes as a “first in market” Double-Sided Roller Blinds Fabric Effect, the new “Vinci” Jacquard blackout roller blind fabric range, and the new “Vanguard” Jacquard blackout roller blinds fabric range. The Vanguard range is a velvet texture blockout roller blinds fabric available in 2m, 2.6m and 3m.
Charting a global course: Vertex Fabrics New Zealand
The company has also recently launched Vertex Fabrics New Zealand, which Jaga says is a significant milestone that aligns with the company’s overarching business strategy.
“This expansion signifies a deliberate effort to expand our reach and solidify our brand presence, fostering our vision of becoming a distinguished global leader in the fabric industry.”
“Our expansion into New Zealand isn’t just about business; it’s about building bridges across borders,” says Jaga.
“We’re expanding our horizons, fostering resilience, and adapting to the ever-changing demands of the world.”
