Somfy revamps Retail Expert Partnership Program

Somfy’s Retail Expert Partnership Program is undergoing a revamp, including a new look and a move towards a global network of Somfy ambassadors.

Somfy’s Expert Retail Network has over 250 members locally and close to 3,000 worldwide, covering all internal and external window covering segments.

“The program is much more than just a network of professionals, it’s a world of services, opportunities, advantages, support and so much more,” said Somfy’s Head of Marketing Paul de Salis. 

“Being a Somfy Expert means being part of an official and selective network driven by the world leader in connected home equipment, offering innovative solutions and benefiting from a strong brand reputation.”

By joining the global network, retailers have access to exclusive benefits and support that include training, best-in-class customer and technical assistance, commercial services, marketing and digital tools, and a seamless Somfy experience.

“As the world leader for window and door automation, Somfy offers its expertise, reputation and commitment in boosting your business with innovative products, solutions and services,” de Salis continued.

“The backing of a strong global community gives your business a competitive edge, providing end-users with the confidence of working with a specialist retailer.

“Somfy is committed to supporting you in developing your business, boosting your visibility and reputation, rewarding you for your loyalty and animating the Experts community in your market.”

The company said that from end-users’ perspective, choosing to work with a Somfy Expert means choosing a trusted partner part of an official Somfy network. 

“Somfy Expert Partners are expertly trained and hand-selected for their professionalism, ability to understand specific needs and deliver a unique project experience, and commitment to achieving high-quality installation that guarantees total satisfaction.”

Somfy Oceania’s Managing Director, Stephen Eggleton, commented; “The Somfy Expert program is a high-value mutually beneficial partnership program, active in Australia for more than twenty years.”

Somfy invests strongly in being a business maker for its Expert Partners, with an ongoing comprehensive program of digital campaigns aimed at increasing automation awareness and driving business to Expert Partners. 

The network is supported by Somfy’s dedicated retail sales team bringing a wealth of knowledge and experience in motorisation and automation solutions. 

“The main objective of the program is end user satisfaction,” added Mohamed Ourdjini, National Retail Manager for Somfy Oceania.

“We are continually enhancing the partnership and available support, including updating Somfy School to include the latest knowledge and technology resulting in growth of business and stronger partnerships.”

Somfy’s marketing team is also committed to assisting its loyal customers to promote Somfy’s innovative product range, said Mary Ladu, Somfy Oceania’s Marketing Communications Manager.

“Somfy provides both printed and online marketing tools to help customers sell and support Somfy solutions.” 

“We assist our customers with digital marketing including providing content for their website and social media, in addition to tips and exclusive access to digital marketing consultations and webinars for our Somfy Experts.”

To enhance the support provided to its Expert Partners, Somfy provides specialised electrical and technical support through its Somfy Services team.

Somfy Services is comprised of face-to-face electrical residential and commercial assistance servicing the
Sydney metropolitan area, as well as over-the-phone technical support.

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