Seamless storytelling

“As the world leader in window and door automation, Somfy offers its expertise, reputation and commitment in boosting the business of our customers with innovative products, solutions and services,” says Mary Ladu, Marketing Manager for Somfy Oceania.

“Being a Somfy Expert means being part of an official and selective network driven by Somfy, meaning you benefit from a strong brand reputation,” Ladu continues.

“Our Somfy Expert Partners have access to exclusive benefits and supports that include training and business webinars, additional warranty, engaging point-of-sale displays (POS) and annual showroom allowance.

“Our commitment in supporting Somfy Experts means we are constantly looking for new ways to be a business maker for our customers, boosting their visibility and reputation, rewarding them for their loyalty and animating the Expert community in their market.

With a strong omnichannel marketing strategy, Somfy takes a customer-centric approach that enhances the entire customer journey, she says.  

“The most effective way to sell motorisation is to experience it firsthand. With a multitude of control options, providing the customer with their control of choice and allowing them to effortlessly move a blind, curtain or awning is unbeatable.

“We collaborate closely with our Somfy Expert Partners to ensure their showrooms feature working motorised displays across the full range of products. This allows end users to see firsthand how effortless, convenient, and transformative motorisation can be.

“It’s essential for us to not only showcase our motors in showrooms but also to provide our range of remote controls, the TaHoma switch, and voice control solutions. These elements capture customer attention and effectively demonstrate the benefits of Somfy solutions for their homes.”

Somfy National Retail Manager Jordan Smith emphasises the importance of showroom materials in strengthening brand presence. 

“POS materials and showroom displays enhance Somfy’s brand awareness and reinforce our retailers’ credibility through Somfy Expert branding.

“These materials are crucial in helping our retailers merchandise our solutions and demonstrate key motor benefits, such as noise levels and speed. They also play a vital role in fostering consumer trust through an engaging and interactive retail experience,” Smith explains. 

In alignment with its omnichannel approach, Somfy integrates QR codes into its POS materials, directing customers to its website, ensuring the brand remains top of mind and provides end users instant access to essential product information.

“Through our national lead generation campaign, we’ve found that the research phase of the customer journey continues to be predominantly online,” Ladu notes.

“With end users increasingly relying on digital tools to inform their purchasing decisions, we’ve prioritised the digitisation of our user guides and resources.” 

The online experience also includes videos and a 360° virtual showroom to experience motorised products and remote, voice, and app control functionalities anytime from home, work or on the go.

Scan the QR Code to explore Somfy’s virtual showroom.