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With its first post-pandemic physical trade fair concluded in Shanghai on March 26, R+T Asia reopened large-scale business activity for the sun shading industry in Asia with no shortage of local visitors.
With 42,018 onsite visitors, 700 exhibitors in 68,000 sqm of space, 20+ educational and networking events onsite, and high engagement in hybrid formats that connected onsite exhibitors with professionals around the globe, the show’s 2021 edition demonstrated absolute success.
“The excellent response confirmed the strategic role of R+T Asia trade show in the sun shading and door/gate industries, and it revealed the readiness of companies to boost their business in 2021” said Jessica Zhu, vice president of VNU Exhibitions Asia.
Over 20 conferences and summits took place during R+T Asia 2021, presenting various educational topics and attracting audiences from several categories of professionals. Trends and integration developments in the smart home industry became a recurring theme that is gaining momentum, reflecting its growing popularity in China. Comprehensive discussions of the latest trends in smart home ecosystems were led by suppliers of smart home products and internet/IoT platforms, installers of the smart integrated systems, smart retail companies, and related smart industry organizations.
Online engagement onsite
For visitors who could not travel to China this year, R+T Asia organized hybrid matchmaking sessions between onsite exhibitors and dozens of online professional global buyers. Almost 150 pre-arranged video sessions took place in the special Matchmaking Area, allowing participants to learn more about each other and conduct condensed business talks in speed-dating formats that worked agilely despite the geographical distances and time zones.
“The feedback after the meetings was positive on both sides, and many participants expressed confidence that this program will develop new business opportunities for their companies” said Zhu.
In addition, the new Virtual Booth Tour debuted during the fair, where online visitors virtually visited selected booths at R+T Asia 2021. The webcasts were streamed on Live Twitter. Exhibitors could present their booths as they usually would in one-on-one meetings, and online visitors learned more about their new products and also could experience the show’s vibes even though they were not physically present. The live webcasts are still available on demand on the official @RTAsiaFair account on Twitter. Each video session has already received over 300,000 views.
Launched shortly before the show, rtasiaconnect.net, Asia’s first online meeting place dedicated to the sun shading and door/gate industries, quickly aroused great interest by international visitors, gaining 115,000 unique visitors. All exhibitors who registered at rtasiaconnect.net gained additional opportunities to enhance the power of their exhibits even before the show, presenting their flagship products digitally, and connecting with buyers across the world directly. The number of registered products on this platform is expected to rise robustly and constantly after the show. After the show, the #RTAsiaConnect campaign continues, bringing new matchmaking initiatives, news from the industry, and news from the Asian market for sun shading systems and doors/gates.
The next show is slated for May 25-27, 2022, at the National Exhibition and Convention Center (NECC)
“Despite of travel constrains this year, the number of visitors onsite slightly increased over 2019, showing the rapid growth of the market for the sun shading systems and doors/gates in China. The rate of booths re-booking onsite is satisfactory, what promises an even greater next edition of R+T Asia” said Jessica Zhu.
