Presentation innovation: Louvolite breaks the mould

“Louvolite has always recognised that for most consumers the single thing they know when entering a store is the palette they would like; to help satisfy that the textiles in the showroom book are presented by colour.”  

There are 164 SKUs across 47 ranges; four out of every five fabrics are three metres wide to satisfy the Australian/New Zealand markets’ demand for wider width fabrics. There are six combination ranges, which combine matching fabrics in both light filtering and block out performance, at three metres wide.

“The range offers superb designs printed onto wide width blockout fabrics, providing the consumer with options to furnish their homes with style.

“Favourite and renowned Louvolite laminates are included and keep that special spot in the market with lush fabrics featuring woven designs with a block out finish; with of course a few more exciting additions.

“Sheers are back in vogue and Louvolite caters for this with wide width Voile roller fabric that softly filters the light entering the room. In addition Louvolite has included a number of delightful printed sheers – also wide width – which add interest and elegance to any home.

“So, once again, a fabulous Louvolite book – but one that also breaks the mould.

“Louvolite recognises that not every sale is made in the showroom – the majority will be secured by a mobile salesperson. Indeed it’s possible that the consumer may have already selected a fabric in the showroom and the mobile salesperson is there to survey the window(s) and confirm the fabric choice and price. 

“However, mobile sales representatives tend to be busy individuals with numerous visits every day. Ideally, they want to be on their way to the next customer while ensuring the current customer’s needs are met.”

To meet this need, Louvolite has created a system that will work for every mobile salesperson: “The Cube”. 

The Cube is a new style of presentation binder designed for the mobile sales team. First and foremost it’s much lighter than a traditional showroom book. It’s easier for the sales person to carry the cube into the home – the taller straps make The Cube easy to carry, leaving hands free to carry briefcases or other items. 

The fabric samples are housed in the industry norm of A5 swatches, which feature a simple clip in/clip out release and replace system, eliminating the need to keep opening and closing the metal ring binder mechanism.

“Each sales person has their own method to present fabrics to their customer – perhaps to separate all blockout fabrics from light filtering fabrics, or to present value-for-money fabric at the top of the book and then progressing through various pricing points. Others may wish to position the luxury fabrics at the top. 

“Salespeople have a deep knowledge about their own area and customer base, so with The Cube, each salesperson can change the configuration of their Cube to satisfy the way they sell to their audience.

“Louvolite’s A5 swatches allow the consumer to see as large a sample of each fabric as possible – but to help them better understand how this could look in their home each swatch carries a unique QR code; use any mobile phone or smart device to open the QR code and a picture of how each fabric transforms a window appears, how fantastic!, making it easier for all to visually see.

“Louvolite has listened to its customers and provided them with two fabulous presentation systems – one designed to offer the best showroom experience for the consumer – one designed to ensure the mobile salesperson has the best opportunity in meeting their individual customers’ needs as efficiency and effectively as possible.”

Selling the Cell 

Louvolite is also launching a new cellular programme, which has been lauded as the most inclusive programme available. 

“In addition to the comprehensive collection, Louvolite has again focused on the way the book works for blind companies. The book opens to reveal a perfect tabletop presentation of all the fabrics and colours available within the programme. 

“On the left side of the presentation are light filtering cellular fabrics – on the right, blockout fabrics. Simple but brilliant, the book is simple to use and understand, light and easy to carry. Setting a new standard – with each of the fabrics having their own unique QR code containing all relevant information – it is a perfect companion for both the Louvolite new roller blind book and /or The Cube presentation.”