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Norman has engaged its brand ambassador Catriona to introduce its Norman video home tour series.
The series will see Catriona visit and introduce a series of select homes around Australia, where she will talk to homeowners about why they choose Norman Window Furnishings, and what Norman solutions provide from a product and lifestyle perspective. Catriona will also interview the Norman Retail Partner who consulted and completed the install, delving into the benefits of each product to analyse why a particular window furnishing was chosen.
For many Australians, Catriona Rowntree has been a staple in their homes, captivating audiences as host of Getaway for over 27 years. As Brand Ambassador, Catriona is spearheading Norman’s house-tour series, showcasing homes enhanced by Norman’s exceptional products. This venture aims to foreground the craftsmanship of their retail partners and inspire homeowners about the transformative power of Norman’s offerings.
Sheridan Cavdarski, Marketing Specialist at Norman, detailed the alignment between Catriona’s personal brand and Norman’s objectives. “Our vision has always been about providing high-quality, functional window solutions to Australians,” she commented. “Having Catriona, who embodies dedication and value, amplifies our mission in the most authentic way.”
As part of of her ambassadorial role, Catriona has been signed to champion the Norman brand across multiple channels. This includes leveraging her TV expertise for in-depth interviews with homeowners and retail partners, showcasing the allure and functionality of Norman’s product line in a serialised format.
While its legacy in Australia spans two decades, Norman’s brand identity has recently flourished. By integrating with Catriona’s esteemed reputation, Sheridan says Norman hopes to familiarise more Australians with their unmatched product quality.
Reflecting on Catriona’s influence, Sheridan emphasised her vast television experience and global reach, both of which resonate with Norman’s international manufacturing footprint.
“While we value our association with Catriona, our true ambassadors have always been our loyal customers and retail partners. Their daily interactions with our products underline our brand’s promise and performance,” Sheridan said.
“These are the people that advocate for Norman as they consistently encounter the exceptional quality and hassle-free performance of our products, day after day.”
