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A special resolution will be presented to the members of the Blind Manufacturers Association of Australia (BMAA) in August to change its name to the Window Shading Association of Australia Limited.
The change of name has been a focus for the board of the BMAA for a number of years with focus groups, constitutional changes, and workshops held to shortlist new names that better represent the Association.
In a letter to members of the Association, President Gilbert Da Silva said that the board deeply respects the rich history of the Association and the foundation it has provided.
“However, as we chart a new path for the future, we are committed to forward-thinking and repositioning our association to better serve our diverse membership and industry.”
“Our current name, BMAA, no longer encompasses the broad spectrum of professionals within our community, including suppliers, retailers, importers, service providers, as well as manufacturers.”
Da Silva highlighted four main reasons behind the board’s decision to present the resolution for the name change including a more inclusive name, industry perception, growth opportunities and Government recognition.
“The new name is more inclusive. Not all members align themselves with the term ‘blind manufacturer’. Broadening our name will better reflect our inclusive nature and diverse membership.”
“Many potential members have not considered joining the BMAA, viewing it as exclusive to blind manufacturers. A new name will help attract a wider audience.
“A broader appeal will open new markets and support our existing members, enhancing our association’s value.
“Finally, a more inclusive name will help government bodies better understand who we represent and encourage them to work with us, recognising the full scope of our membership and the industry’s diversity.”
The Virtual Special General Meeting will take place on Wednesday 7 August 2024 at 2.30pm and the name change resolution will require a 75% majority of voting members or adoption.
Pathway to a name change
Focus Group Interest: In February 2020, BMAA members expressed interest in participating in a focus group to discuss the future direction of the association.
Member Focus Group: In May 2020, a focus group reviewed the Strategic Plan, discussing the need for a rebrand to better reflect our industry’s current scope.
Constitutional Changes: In March 2023, members approved changes to the Constitution which allowed its membership categories to be updated to include retailers and importers, reflecting broader industry involvement.
Workshop at General Meeting: In October 2023, a workshop with members led to brainstorming and shortlisting new names that better represent the Association.
Board confirmation: In February 2024, the BMAA board proposed a rebrand of the Association to the Window Shading Association of Australia Limited (WSAA).
