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The Luxaflex Window Fashions Alliance Conference commemorated a major milestone of 65 years of the Luxaflex Brand in Australia this year.
The conference, which took place at Sydney Olympic Park on 13 and 14 August, focused on a “Best Practice” theme, designed to help build and strengthen the dealers’ businesses for the year ahead.
The event saw nearly 200 delegates from over 100 stores from around Australia gathered together. A night of festivity, the Gallery Gala Awards Dinner also celebrated 15 years of the Luxaflex Window Fashions Gallery program as well the outstanding achievements of the awards winners.
This year’s event also paid tribute to Hunter Douglas, the company behind the Luxaflex brand, on delivering 100 years of innovation in window coverings designed to offer the best in energy efficiency, versatile light diffusion, durability, smart-home technology and advanced operating systems.
Dealers from across the country also had the opportunity to see first-hand the new fabrics, hardware and product innovations unveiled by the Luxaflex Window Fashions Team for the upcoming season. Product reveals included Evo MagnaTrack Awning with Spectra Fibreglass Sunscreen and Duette LightLock Shades, Duette TrackGlide Shades for Tilt & Turn Windows, Gallery Exclusive SoftTouch.
Operation for Pirouette Shadings & Silhouette Shadings, new Edge Roller Blind line extensions and new Nordic Series Folding Arm Awnings. New fabric collections were also unveiled in the Veri Shades, Modern Roman Shades and Gallery Exclusive fabric ranges as well as the launch of the online interactive Digital Print Collection.
This year’s keynote speaker, Marty Wilson, a TED Speaker on behaviour change and resilience, a best-selling author and former Australian Comic of the year, combined powerful messages with humour and transferred the theme of “Best Practice” into a message that aimed to motivate and empower.
The conference also welcomed guest speaker Tanya Buchanan, Australia House & Garden Magazine Editor-in-Chief, who delivered an interior design trends report, showcasing her passion and love of the Australian home. Providing dealers with insight into current and future design trends across the country and internationally direct from the 2019 Milan Design Week, she gave tips on how the Luxaflex Window Fashions new product introductions align with these trends.
The conference included an immersive hands-on site tour of Hunter Douglas’ manufacturing facility at Rydalmere NSW, where dealers were able to experience Luxaflex products being made first hand. The tour encompassed a variety of stops, including the textiles facility, Hunter Douglas warehouse where dealers witnessed impressive new technologies, and a walk through the Blindmaker manufacturing facility, observing how roller blinds, Softshades and awnings come to life.
