Luxaflex joins forces with TV interior design guru

ISSUE 72 May 2020

Luxaflex Window Fashions has forged a new brand ambassador deal with celebrity interior design expert, Neale Whitaker.

Whitaker most recently graced TV screens on Foxtel’s ‘Love It or List It Australia’ helping homeowners decide whether to move or improve their current homes, and is a well known face on Nine’s ‘The Block’. 

“Supplying a wealth of knowledge and style, Neale will act as the face of the premium brand, sharing insights into the latest interior design trends and offering advice on choosing window furnishings to suit the homeowner’s style, needs and taste.

“We are delighted to have Neale on board to represent Luxaflex Window Fashions and all the brand stands for,” said Vera Meharg, Marketing Communications Manager, Luxaflex Window Fashions. “Luxaflex Window Fashions celebrates and champions style, elegance and innovation across its product range, and Neale captures the sophistication, class and style that Luxaflex Window Fashions encompasses. We look forward to watching this partnership flourish.”

The partnership, which took effect in late February, will see Whitaker feature in the all-new Luxaflex PowerView campaign, supporting the brand’s advances in innovation with its forward-thinking stance on motorisation. This will include a TVC that will gift customers a Powerview Hub, unlocking Smart Home Automation in their home.

Later in the year, he will host a masterclass, sharing top tips on how to style a contemporary home using the most innovative and sophisticated products from the Luxaflex Window Fashions collection.

“I’ve admired and respected the Luxaflex brand for many years, for the quality, style and innovation of its products. It’s a brand with great integrity and I’m excited to now be working closely with Luxaflex Window Fashions as an ambassador,” he said. 

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