IKEA INTRODUCES MOTORISED READYMADES

ISSUE 65 MARCH 2019

Ikea has launched a range of low-cost, motorised smart blinds into the UK and European market with the US to follow shortly.

Called Fyrtur, the blinds went on sale in Europe and the UK on 1 February and will be available in all of Ikea’s United States stores starting 1 April.

The smart blind is being sold with a blockout and translucent version in Europe and blockout only in the US.

Ikea started launching smarthome products back in 2017, when it debuted a full line of connected lighting products. The blinds are the next step in its ongoing home automation strategy.

The blinds require no electrical installation and use a lithium-ion battery

The blinds can be controlled individually or in a group via the included wireless remote or when paired to Tradfi, Ikea’s own smart home Wi-Fi hub–any phone or tablet that supports Apple HomeKit, Amazon Alexa, Google Assistant, or Ikea’s own Tradfri app.

There is currently no indication of plans to introduce the product to Australia.

In the UK a 60 x 195cm blockout sells for 110 pounds (AUD $200) and the largest size, 140cm x 195cm sells for 150 pounds (AUD $275).

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