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CW Products made a significant digital transformation at SuperExpo 2023 by launching their new website and updated branding. The launch aligns with CW Products’ commitment to making their customers’ business lives easier and enhancing business efficiencies through online services and quick access to product information.
Danny Elassaad, the Managing Director of CW Products, emphasized the company’s dedication to being an extension of their clients’ businesses and partners in their success. He stated, “This is the start of our digital journey, and CW Products has made it a high priority for ongoing investment.”
The new CW Products website boasts several key features and functionalities that enhance the user experience. The modern brand and clean website design reflect the company’s high-quality product and service offerings. Improved website functionality and scanability allow for better and quicker communication with visitors, customers, and the industry. The intelligent menus and excellent website hierarchy make it easy for clients to access up-to-date product information, including brochures, technical fact sheets, catalogues, and compelling photo and video assets. These resources empower customers to better understand CW Products’ offerings and effectively convey information to their own customers, ultimately boosting sales.
The upcoming addition of explainer videos on the website will play a vital role in educating and informing customers about CW Products’ offerings and solutions. These videos will be available in a dedicated “Support” and “Dealer Login” Customer Portal, offering customers access to installation and training videos, as well as high-quality product photography assets for their own marketing and communications.
Another standout feature of the new website is the online ordering portal, currently in development. This feature streamlines the purchasing process by offering customers an easier and faster ordering experience, including faster quotes and purchase order lodgement. The online ordering system will save customers valuable time and provide better visibility over their purchase orders. Additionally, it will offer simplified functionality for adding extra accessories, controllers, and automation products to roller shutter orders.
The new website effectively aligns with CW Products’ overall branding and messaging, accurately communicating the company’s values, product range, and unique selling propositions. Elassaad emphasized that the website reflects the company’s commitment to making customers’ business lives easier and positioning CW Products as a market leader.
“Developing and implementing the new website posed challenges due to the extensive product range and technical nature of CW Products’ offerings. However, the company strategically invested time and resources to ensure accurate and relevant information, high-quality visuals, and user-friendly navigation.”
Since the launch of the new website at SuperExpo 2023, CW Products has witnessed a substantial increase in website traffic. They have already received new business leads from both trade and consumers, indicating a positive impact on online visibility and customer engagement.
Looking ahead, CW Products has ambitious plans for further enhancements to their digital presence. They are set to launch “Support” and “Dealer Login” Customer Portals soon, providing additional resources and benefits for their customers. Furthermore, CW Products will be launching a consumer-facing website, branded as “CW Shutters,” in the coming months. This website aims to build brand awareness and position CW Shutters as Australia’s highest quality roller shutter and automation products brand. The consumer website will make it easier for wholesale and retail clients to sell CWP stocked roller shutters and generate sales leads, solidifying CW Products’ role as a trusted business partner.
