Classics re-imagined: Norman launches aluminium blinds and roman shades

Issue 104 September 2025

Norman is broadening its reach in the Australian market with the release of key lines from its global product offering.

“With over 50 years of expertise, vertically integrated manufacturing, and a track record of award-winning designs celebrated worldwide, Norman’s launch of CityLights Aluminium Blinds and Centerpiece Roman Shades marks the next step in evolving classic window furnishing categories with fresh design and advanced functionality.”

“CityLights Aluminium Blinds take a fresh approach to a familiar category, offering customers a sleek, modern look paired with the kind of performance that earns trust. With a choice of slim 25mm slats in 33 colours or a more refined 50mm profile in 12 finishes, the range gives plenty of design flexibility.” 

“What truly sets CityLights apart, though, is how effortlessly it works. The cordless lift system, ‘Best for Kids’ certified, moves with a simple push or pull, while the patented Insta-Lock corded option delivers smooth, precise adjustment. Combined with Norman’s award-winning SmartPrivacy technology for tighter closure and reduced light leakage, CityLights gives retailers a product that feels familiar yet distinctly elevated, an aluminium blind customers will value for its style, ease, and reliability.”

“What sets Centerpiece apart is its breadth of innovative lift systems, expanding what’s possible in the Roman shade category and delivering flexibility retailers won’t find elsewhere. Homeowners can choose from sleek cordless operation, the SmartRelease system for smooth automatic lowering, or motorised options ranging from the new AutoWand to full app and voice control with popular smart-home platforms. Dual Shades add another layer of versatility, pairing a Roman with a Roller in one system to provide seamless day-to-night transitions.” 

“Beyond operation, Centerpiece offers a premium design selection, with over 160 fabrics, customisable opacity from light-filtering to blackout at no extra cost, and options like flat or soft folds, ribbon banding, and edge banding to create a tailored finish. For retailers, it’s a program that combines timeless appeal, modern convenience, and extensive design choice in one standout package.”

“By reimagining established categories with smarter functionality, modern design, and dependable quality, Norman is focused on strengthening its position in the market as a trusted partner for long-term growth. For retailers, that means more opportunities to differentiate their ranges with products that set them apart. For customers, it means window furnishings that are easier to live with and built to last.”

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