Please turn your device to portrait.
Printed blinds have been around for some time now, but have never gained the same traction in Australia as they have in other markets such as the UK…That is, until now, according to new specialist printed blind manufacturer.
Cameron West, who co-founded Blinds in Print along with Richard Macalister and Pete Watkins, says his company is trying to change the way people think about roller blinds, by transforming the roller blind from a fitting to a feature.
“Every industry is going through a ‘digital transformation’ – and is growing with new technology. Now it’s the blind industry’s turn. Blinds in Print is a ‘technology first’ business whose focus is printed blinds,” West said.
“In Australia, opportunities have been limited by high costs, high minimums, average designs and poor print quality. Blinds in Print is hoping to change that and in turn provide choice in
a market that has traditionally been constrained by a lack of options.”
West believes the change will come from the company’s range of designs. Blinds in Print has partnered with leading local and international designers to give trade partners access to an impressive suite of designs and patterns.
“Blinds in Print offers designs from Australia’s most recognisable wallpaper and textile designer Florence Broadhurst, as well as up and coming designers such as Sydney’s own Patricia Braune.”
“Blinds in Print’s Australia based manufacturing prints with the HP Latex Printer – recognised as the best printer for roller blinds, with excellent print clarity, light fastness and amazing abrasion resistance.”
“The result is a truly spectacular product delivered in just a few weeks.”
Blinds in Print’s focus is on its wholesale program with trade and industry partners.
“Trade and industry partners now have access to Blinds in Print’s amazing products,” said West. “And through our partnership with Signature Prints, they have the ability to develop their own custom and exclusive range of beautiful hand drawn designer roller blinds.”
“Because you know your brand and your customer better than anyone – create your own range of designs – and own it completely with an exclusive Australia / New Zealand license.”
West says there are opportunities for printed blinds in residential and commercial settings, and customers like Tiny Stays and Solis Products are already using Blinds in Print to great effect.
“The problem with Tiny Homes is that they’re tiny, we didn’t have any wall space for artwork,” Tiny Stays Co-Founder Aimee Stanton says.
“So we created a ‘feature blind’ that has printed on it a beautiful landmark from around the area in each Tiny Home to give the room something more.”
“The guests have absolutely loved the little surprise they get when they wind down the blinds at night”
And with custom colour printing, Blinds in Print can match any paint colour, soft furnishing shades or Pantone colours.
“With commercial jobs we used to spend a lot of time running through swatch books looking for the right colour – and the thing is that it was never quite ‘right’,” Solis Products CEO Darren Brekan said.
“With Blinds in Print it’s just a Dulux Colour code, or Patone Colour Chart – and we’re done.”
