Bekaert Deslee’s blind fabrics accredited by National Asthma Council

Issue 92 September 2023

Bekaert Deslee blind fabrics have achieved the Blue Butterfly accreditation, awarded by the National Asthma Council Australia’s Sensitive Choice program.

The company is the first to attain the prestigious Blue Butterfly logo approval throughout Australia and New Zealand. The logo is widely recognised as a symbol of excellence in the Australian and New Zealand market, and a statement from the company said it “solidifies BekaertDeslee’s unwavering commitment to producing top quality products that provide genuine alleviation of asthma and allergy symptoms.” 

This Sensitive Choice approval, administered by the National Asthma Council Australia, is a testament to BekaertDeslee’s dedication to meeting rigorous standards and offeringproductsthat are proven to contribute to improved respiratory health.

“The National Asthma Council Australia plays a vital role in raising awareness and promoting best practices for asthma management in the country. By achieving this esteemed recognition, BekaertDeslee aligns itself with the Council’s mission to enhance the lives of individuals affected by asthma and allergies, providing assurance to consumers that they can trust in the quality and effectiveness of the products bearing the Blue Butterfly logo.

“This remarkable accomplishment is expected to drive substantial growth in a critical segment of BekaertDeslee’s business. By combining the esteemed Blue Butterfly logo with Bekaert Deslee’s unmatched expertise, the company is poised to capture a significant market share and meet the growing demand for superior solutions that foster healthier and morecomfortable living environments.

“This remarkable achievement not only highlights our unwavering commitment to excellence but also underscores our deep-seated dedication to improving the lives of individuals affected by asthma and allergies”, says Cedric Deleu, General Manager at BekaertDeslee Australia.

“The company takes immense pride in reaching this momentous milestone, further fueling the company’s commitment to delivering exceptional products that contribute to the well-being of individuals and create spaces conducive to optimal health and comfort.

“BekaertDeslee remains steadfast in its dedication to pushing boundaries, leveraging cutting-edge technology, and exceeding expectations to shape a brighter future for customers.”

Sign up to the WFA Newsletter

loading