Features

Soft focus

Two key suppliers outline the benefits of key product offerings in the soft blinds category. WFA reports.
Norman Norman’s PerfectSheer is positioned as “the ultimate soft blind solution for your customers. This... READ MORE

Reducing the cost of living wi...

The window furnishings industry has long been aware of the critical role that window treatments play in energy efficiency and indoor climate control. As climate concerns and energy costs continue to rise, the focus on technical textiles has become more prominent, WFA reports.
Reflekt on Blinds by Peter Meyer Blinds by Peter Meyer, offers advanced fabrics designed to... READ MORE

The Hard Stuff

From new colours to customisation and flexibility, curtain hardware is entering a new chapter. WFA reports.
Rollease Acmeda  Andrew Robson, National Sales Manager at Rollease Acmeda, confirms that the Automate programme’s... READ MORE

Machine power

Bigger and better machines are driving productivity in the window coverings sector, WFA reports.
Ultracut  Bigger, better and faster production is the recurring theme with the latest industrial machines... READ MORE

Sun solutions

From price positioning to wider widths and ease of installation, key suppliers in the sunscreen fabrics sector tell WFA how they are continuing to meet market demand.
Renson Julie De Brabandere, Regional Manager for Renson Oceania, tells WFA the new Fixscreen Go... READ MORE

Quality (and cost) control

Quality is good in itself, but it’s also a marker for cost efficiencies, writes James Boston.
”The bitterness of poor quality remains long after the sweetness of low price is forgotten,”... READ MORE

Form and function

Demand for pleated and honeycomb fabrics continues to grow, with practical benefits such as energy efficiency balanced by new colours and designs. WFA reports.
Norman Norman has released its latest fabric update in the pleated and honeycomb category, a... READ MORE

Classic charm

Roman blinds’ undiminished appeal is evolving thanks to motorisation options and new takes on fabric design. WFA reports.
Toso Australia “Roman blinds have been around for centuries and even today, a ‘roman’ is... READ MORE

Drapery in Demand

Curtain fabrics are on the rise, with new releases reflecting practicality, economy and trend-conscious elegance, while sheers, including those designed for indoor-outdoor living, continue to attract strong demand. WFA reports.
Norman  Norman Product Development Manager Peter Boyle notes that the company’s latest output reflects a... READ MORE

Retail Detail

Instead of discounting, retailers can optimise sales by focusing on the benefits of quality product, premium selling tools and state of the art controls, according to key players in the space who spoke to WFA.
Selling shutters at retail is a specialised endeavour, according to Peter Boyle, Product Development Manager... READ MORE
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