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Anja Bisgaard Gaede said that despite the disconnect between a consumer’s sustainably purchasing patterns, the influence of climate and climate change is being felt in the trend directions.
“A trend I call ‘Dry’ is founded on this climate issue, aesthetically driven by dry surfaces. Time worn elements, down to nature. Raw, bare and barely there.”
“I see that that is going to be a big hit because it’s also still touching on nature, but it’s doing it in a new way. It also touches upon the amount and the effect that we, as humans, have had on nature.”
“The ‘Dry’ trend is also drawing colours from the waste plastics in our oceans, the colour they have taken on and using that in an aesthetic way.”
Bisgaard Gaede said that on the other end of the spectrum, neons are making their way back into the colour palette.
“That is completely contradictory also with sustainability because neon colours are extremely difficult to create and manufacture sustainably.”
“But that is also the power of aesthetics and the power of trends because they are coming back. “It’s a highlight, it’s attentive.”
“We are seeing them very much come into fashion and then also into interiors maybe as accent colours, and maybe within a combination of transparency.”
Bisgaard Gaede also highlighted what she calls Modern Deco: rich in décor, rich in materials, colour on colour – plants, a feminine idiom in the deco style
