Norman

Soft focus

Issue 97 July 2024

Two key suppliers outline the benefits of key product offerings in the soft blinds category. WFA reports.

Norman

Norman’s PerfectSheer is positioned as “the ultimate soft blind solution for your customers. This versatile shade combines room darkening and sheer, or light-filtering and sheer fabric options providing an all-in-one shade.” 

Norman Marketing Coordinator Giorgia English, says the product’s 100% woven construction sets it apart from conventional blinds that rely on gluing or heat fusing. “This innovative approach results in a soft, beautiful, and durable blind that your customers will love.”

“PerfectSheer offers unparalleled versatility. When fully closed, PerfectSheer provides a room darkening or light filtering effect, depending on the fabric selection and then when opened, it allows for sheer effect which maximises the natural light while still providing some privacy. This combination makes PerfectSheer an excellent choice for any setting, ensuring your customers achieve both asesthetics and practicality. ” 

BM Blinds

Vertical sheers are BM Blinds answer to providing soft elegance to suit many interiors, each with a unique design and colour template. Bridging the gap between blinds and curtains, BM blinds offers an extensive range of Vertical Sheer Blinds”.

Now contributing to the growth of 17 ranges, BM Blinds excitedly introduces the new “Lume” branding, with its launch of Obscura, Lume boasts European expertise, light control and design. BM Blinds is cementing itself as having the largest offering of Vertical Sheer fabrics in the Australian Market. 

Vertical Sheers that made a running start in the Australian market have now been expanded with new entries into this segmen, Michael Shaw, director of BM Blinds confirms.

BM Blinds

“We have now included the Louvolite Allusion ranges including Natural, Horizon and Shadow. In addition to these ranges the Allure Breeze Renaissance, Renaissance 90 and Renaissance Privacy have bolstered the offering.

“Offering versatile functionality, all ranges of vertical segments can be pivoted to provide light control through the use of sheer and opaque/blackout fabric combined. With the use of stainless-steel links, we can also maintain the deluxe appearance of the soft, shade segments on our track options including the Belle, Cube, Dream and Decorative tracks. 

“We look forward to seeing the continued growth in this product with the endless amount of versatility it offers.”

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