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Ricky Richards is promoting the crucial business benefits that result from fostering long-standing industry relationships.
Ricky Richards National Sales Manager – Textiles, Darren Best, says while the advantages of solid commercial relationships can be overlooked, they should never be underestimated.
“Being in a partnership with your supplier is not unlike a personal relationship. You have common goals and you have common values in how you conduct business. In the beginning you work hard to ensure communication is key and together you set expectations for the future.”
“At Ricky, we are very fortunate to have enjoyed long-standing partnerships with our Sun Control suppliers. Our brands, Outlook, Docril and Barrington, are well-known throughout the industry and the reason for this is because collectively, these brands have been sold with confidence in Australia by Ricky for over 30 years.”
“From the USA, to Spain and back to Australia, the family owned companies behind our brands share important values with us: quality, service, reliability, integrity and fun. It is these values that hold us accountable to providing the best customer journey from the beginning to the end of purchasing fabric from us. And it is these values that keep us together delivering quality products year on year.”
Securing well-known industry brands isn’t the only benefit of long-standing partnerships, he says. “We get to share industry knowledge, provide advice and develop new products together. As trust develops, you become friends and support each other even in tougher times.”
“We rely on our suppliers to deliver the best to us, for us to deliver the best to our customers. Having a great relationship with your suppliers means that if something was to go wrong, you have the confidence that it will be fixed right away. Chances are, the supplier will go beyond the bare necessities to fix your problem. We have a full 10-year warranty for Outlook, Docril and Barrington because we are confident that these fabrics will last under Australian weather conditions.”
“So remember, when you are buying your next roll of fabric, not only are you purchasing a product, but that single purchase can turn into a beautiful partnership, something we aim for at Ricky.”
