Please turn your device to portrait.
Norman Australia has released new fabric collections across its Roman, honeycomb and roller blind ranges this year, with a colour crossover between Roman and roller aimed at retailers specifying one look through a whole house.
Norman Australia has put new fabric across all three of its soft blind lines this year, releasing collections for Roman, honeycomb and roller blinds and building overlap between the Roman and roller palettes.
For honeycomb, the new Ashton collection covers neutrals and pastels in both light filtering and room darkening. Roman fabrics move towards textured neutral greys and browns alongside whites and creams, with raised textures and patterns through the range, and the latest roller release carries a similar neutral colourway.
The crossover is where Norman is pointing retailers. Shared colourways across Roman and roller mean the product type can change window to window while the palette holds, so a house can be specified as one scheme rather than a set of room-by-room decisions. Norman says the additions let retailers mix products without breaking the style from room to room.
On colour direction, the company reports soft neutrals and natural, textured fabrics remain the most popular pick, though it is seeing more experimentation with bolder, moodier neutrals including earthy greens and darker browns. Flat fold remains a common choice on Romans. Norman has also updated its ribbon and edge banding options following retail partner feedback, with 2-sided configurations now offered alongside 3-sided, and every Roman fabric can be run translucent or blackout with lining at no extra charge.
Behind the fabric releases sits the performance argument Norman has been running on honeycomb. The company points to a 2021 independent study, validated by CSIRO, which it says found its honeycomb shades can reduce heat loss through a window by up to 64%. Norman also tells WFA that WincovER, the Window Shading Association of Australia’s energy rating program launched at SuperExpo in June, gives the industry a way to demonstrate a product’s energy efficiency rather than claim it, and that honeycomb ranks among the platform’s highest performers. The company’s position is that the two work together in a retail conversation: an industry benchmark alongside a brand-specific figure, giving retailers a second argument beyond appearance where energy costs are a factor.
Four lift systems sit behind the Roman range: Cordless for single-pull operation, SmartRelease for semi-automatic lowering on wide windows and sliding doors, Smart Motorisation for voice, app or remote control, and AutoWand for customers who want motorisation without a phone or app. The roller range runs a parallel set. PrecisionLift delivers a cordless, child-safe finish, AutoWand adds wand-controlled motorisation at an accessible price, and full smart control is available for voice or app operation. An installation tool released last year, built on retailer feedback, and a premium hardware range complete the roller offering.
Norman also offers three layering configurations. The dual Roman and roller pairs a Roman at the front with a hidden roller behind it and works across the full lift system range. A dual roller configuration brings two rollers together. The Dual Ultra Bracket system extends that further, running a standard or reverse roll on the back blind paired with a reverse roll on the front, with the lift systems still available across the combination.
Child safety options run across the whole soft blind range, from cordless through AutoWand to full motorisation. Norman’s position is that they add to the look rather than compromise it, with cordless and motorised blinds giving a cleaner, more minimalist finish.
