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Window Shading Association of Australia partners with the Australian Made Campaign as the ‘Made Right Here’ push reaches its biggest national run yet.
WSAA is now an Industry Partner of the Australian Made Campaign, a move the association says gives its members a stronger foothold in the consumer market as the campaign’s ‘Made Right Here’ initiative runs through to June 2026.
The ‘Made Right Here’ campaign, described by the Australian Made Campaign as its largest national advertising initiative to date, runs across television, radio, print, out-of-home, digital, and social media. As an Industry Partner, WSAA features across Australian Made’s website and social platforms, putting the window shading industry in front of an audience actively seeking locally made product.
A dedicated Australian Made lift-out in the Sydney Morning Herald and The Age extends that reach further, placing Australian-made window shading in front of hundreds of thousands of readers.
Australian Made chief executive Ben Lazzaro said the partnership supported local industry at every level of the supply chain. “We are thrilled to partner with the Window Shading Association of Australia to support Australia’s blinds, awnings, and shutters manufacturing industry. It’s important to look for the Australian Made option when buying window shadings, because it helps to invest in thousands of Australian jobs at all stages of the supply chain. From the local manufacturers to retailers, the flow-on effects from your purchases are substantial.”
For members manufacturing or selling locally, the partnership provides a credible point of difference at the retail level. Research conducted by Roy Morgan for the Australian Made Campaign has found that the green-and-gold kangaroo logo ranks among the most trusted certification marks in the country, with strong consumer preference for Australian-made product across categories.
WSAA chief executive Wesley Fawaz said the campaign had a clear commercial application for members. “Our partnership with Australian Made is about giving our members a stronger platform in the market. Whether you’re manufacturing locally or choosing to sell Australian-made product, this campaign puts our industry in front of consumers who are actively looking to buy local, and that’s good for everyone in the supply chain.”
The campaign also directs consumers to the WSAA member directory, providing referral traffic for members listed on the association’s website.
To learn more about WSAA membership visit wsaa.au.
