Unlocking brand exposure

In today’s competitive market, standing out is crucial and one highly effective strategy to achieve that is event sponsorship, which offers brands a powerful way to connect with new audiences. 

For Ziptrak, sponsoring the Santos Tour Down Under, the largest cycling festival in the Southern Hemisphere, has been a successful avenue for increasing brand visibility and engagement.

With seven consecutive years as the Premier Partner and Official Shade Sponsor, Ziptrak has become a well-recognised name at the event. From ensuring spectators stay comfortable under the summer sun to interactive brand activations and merchandise giveaways, the sponsorship allows Ziptrak to showcase its products in an exciting and meaningful way, without direct competitors present. 

One standout experience is the Ziptrak Racer bike game, which demonstrates product functionality in an engaging manner, making the brand experience both fun and memorable. The Ziptrak Racer connects two Ziptrak outdoor blinds with two Garmin smart bike trainers. Event-goers race on stationary bikes, using sheer pedal power to be the first to raise their blind. This high-energy activation consistently draws crowds and has also been featured by Ziptrak at national and international trade shows, offering visitors a fun and interactive break from exhibit halls while showcasing Ziptrak’s products in an engaging way.

Long-term sponsorship builds trust and strengthens brand association. Tour Down Under attendees now recognise Ziptrak as an integral part of the event experience, reinforcing its reputation for innovation and quality. Beyond logo placements, creating immersive interactions helps foster strong consumer connections.

For brands seeking to expand their reach, event sponsorship – when approached creatively and consistently – can be a game-changer. Ziptrak’s success demonstrates how aligning with the right event can drive brand awareness, customer engagement, and long-term loyalty.