Celebrating Robert Mayer: A legacy of leadership in energy efficiency and sustainability

Pioneering energy efficiency recognition

One of Robert’s most significant achievements was securing federal recognition for the energy-saving potential of window coverings. “The proudest achievement for all involved in WSAA’s Energy Efficiency Committee is achieving our goal of engaging with regulatory authorities,” Robert explains. Through the science-backed WincovER rating scheme, the WSAA bridged the gap between the industry and government, paving the way for potential rebates and incentives for energy-efficient window coverings. This accomplishment not only enhances consumer choice but also promotes environmental sustainability.

Under Robert’s guidance, the WSAA gained a seat at the table with the Nationwide Home Energy Rating Scheme (NatHERS) Shading Technical Advisory Committee. This collaboration ensures that window coverings will be integral to the Federal Government’s energy efficiency initiatives, including the upcoming NatHERS for Existing Homes program set to launch in 2025. Reflecting on this achievement, Robert said, “We’ve made a huge effort to provide NatHERS with relevant data about a wide range of our industry’s products. It’s gratifying to see our recommendations being taken on board. It’s a step forward in showing how shading products can play a key role in energy efficiency.”

Robert also highlights the program’s broader implications: “This is not just about helping our members; it’s about contributing to national goals for energy conservation and climate change mitigation. Shading solutions are an integral part of a sustainable future.”

From Somfy to WincovER: a journey of vision

Robert’s journey in energy efficiency began during his tenure at Somfy Australia, which he joined in 1988. At the time, Somfy’s offerings were limited to basic automation tools like timers and sun-and-wind sensors. However, these early innovations demonstrated the potential of automation to enhance energy savings, as seen in landmark projects like the Hayman Island Resort’s motorised shading system.

“Automation is a part of the WincovER program, with products operated with timers and sensors earning higher ratings than manual systems,” Robert notes. He recounts how automation technology has evolved over three decades, significantly increasing options for consumers. “A project in the mid-80s at Hayman Island Resort proved how effective automation could be in keeping energy bills down while ensuring comfort. That shading system is still in place today, which is a testament to the durability and long-term benefits of such solutions.”

Robert also reflected on how these early successes shaped his vision: “When I first read about the energy savings potential of motorised systems in the Somfy catalog, I knew we had an opportunity to drive meaningful change. It’s incredible to see how far we’ve come.”

He added, “The integration of technology and shading systems has only expanded. Today, homeowners and businesses alike can leverage advanced automation to optimize energy use. That’s the direction we envisioned decades ago, and it’s exciting to see it realised.”

Overcoming Challenges to Build a Sustainable Framework

Transitioning the Blind Energy Rating Scheme into WincovER was not without challenges. Robert highlights key obstacles, including financial constraints and the need for advanced simulation technologies. To address cost concerns, WSAA’s scientists developed a Colour Interpolation Methodology, significantly reducing the number of required tests. Additionally, the WSAA’s collaboration with the US Department of Energy’s Lawrence Berkeley National Laboratory (LBNL) and the Attachment Energy Rating Council (AERC) helped overcome technological hurdles.

“The technology behind energy ratings was created by LBNL, and their support was invaluable in developing suitable simulation tools for shading layers,” Robert explains. He also acknowledges the importance of funding, noting that the US Window Coverings Association received a substantial grant to develop their rating tool. “Our members have supported WSAA’s Energy Efficiency program for over two decades, despite receiving no government funding. This dedication underscores the industry’s commitment to sustainability.”

The journey also required rallying industry support. “We conducted surveys, workshops, and consultations to ensure our direction aligned with industry needs,” Robert shares. “One of the major concerns was the cost of obtaining a WincovER rating. Addressing this led us to innovative solutions like the Colour Interpolation Methodology.”

Robert commended the resilience and dedication of the WSAA team and members: “It’s been a team effort from day one. Without the volunteers and technical experts, this would not have been possible. Their passion and expertise have been the backbone of WincovER’s success.”

A collaborative effort for the greater good

The success of WincovER is a testament to the collective efforts of WSAA members, volunteers, and external experts. Long-term contributors like Grant Norton, Kane Fuessel, and Jack McDonald were instrumental, while scientists Dr. Peter Lyons and Dr. Rebecca Powles provided the scientific rigour essential to the program’s credibility.

“The WincovER program has always been about creating tools to help members sell more while promoting energy efficiency,” Robert said. He highlights the program’s collaborative development process, including the creation of the wincover.com.au website and the online training courses that have been integral to its implementation. “It’s been amazing to see over 4,500 WincovER certificates issued during the soft launch. This reflects the value of the program for both suppliers and consumers.”

Robert also praised the generosity of international collaborators, including the AERC. “Their willingness to share technical processes and tools has been invaluable. This kind of global collaboration strengthens the industry as a whole,” he said.

Global advocacy and learning

Robert’s role as Vice-Chair of the Australian Fenestration Rating Council (AFRC) and his international advocacy efforts have provided valuable insights into global approaches to energy rating. He notes significant differences between Australia, Europe, and the USA in this area.

“In Europe, the focus has been on creating databases and simulation tools, while in the USA, the AERC’s rating scheme was developed with federal funding,” he explains. “Here in Australia, our progress has been driven entirely by industry, without government financial support. Despite this, we’ve achieved remarkable outcomes.”

Robert’s involvement with ASBEC, the CSIRO, and NatHERS has also strengthened WSAA’s position. “ASBEC provides a forum where industry, government, and academia collaborate on sustainability. Our engagement with the CSIRO and NatHERS has been instrumental in ensuring our products are represented in government programs like NatHERS for Existing Homes,” he said. “This level of collaboration is essential for driving long-term change.”

The future of WincovER

As Robert steps back, he envisions a promising future for WincovER. Two key developments are on the horizon: WincovER Generic Ratings and a cost-and-carbon-savings tool. The Generic Ratings will provide a reference for the energy efficiency of dark and light-coloured products, enabling all members to participate. Meanwhile, the savings tool will allow consumers to calculate the financial and environmental benefits of various window treatments.

“Our goal is to equip consumers and governments with credible, scientifically obtained data on our industry’s products,” Robert emphasises. These initiatives will enhance WincovER’s reach and impact, further solidifying its role as a cornerstone of the WSAA’s offerings. “We’re also exploring how folding arm awnings and curtains can be included in the program, expanding its scope even further.”

Robert also expressed his hopes for continued innovation: “Custom ratings will allow suppliers to showcase higher-performing products, encouraging the development of new solutions. This aligns perfectly with WSAA’s mission to raise industry standards.”

He added, “The tools we’re creating now, like the energy savings calculator, will empower consumers to make informed choices. This is about building a future where energy-efficient shading solutions are a standard part of every home.”

A legacy of sustainability

Beyond energy efficiency, Robert has been a staunch advocate for sustainability. He spearheaded the creation of the WSAA’s Sustainability Statement and identified key areas for action, including product packaging, manufacturing waste, and product end-of-life considerations.

“Education will play a key role in driving sustainability efforts,” Robert notes. “Our members have already initiated innovative sustainable practices, and the WSAA’s role is to establish best practices and communicate them broadly.” Under the guidance of WSAA’s CEO Wesley Fawaz, the association is poised to advance these initiatives and build on Robert’s work.

A Farewell, Not a Goodbye

As Robert steps into retirement, his contributions will continue to resonate throughout the industry. From fostering government collaboration to championing sustainability, his work has laid the groundwork for future advancements.

“Looking back, it’s been about raising standards and creating tools that benefit the industry and consumers alike,” Robert reflects. “I’m confident that the WSAA will continue to build on this foundation, taking the industry to even greater heights.”

WSAA Director and OzRoll CEO Chris Parkinson told WFA that Mayer is a true gentleman of our industry and someone who always presents in a professional and dignified manner. 

“As someone who has known Robert for 25 years either through his time with Somfy, working with him on the board of the WSAA or as a partner throughout the Wincover soft launch, I can not speak more highly of him,” Parkinson said.

“Robert’s efforts in bringing the Wincover program to where it is today cannot be understated.”

“He has endured numerous challenges throughout the journey and has delivered a wealth of knowledge thanks to his fierce determination and learnings throughout the process.”

“It is fair to say that there have been complexities and numerous obstacles along the way, yet Robert’s passion and commitment has never wavered.” 

“I have no doubt that Robert will leave behind a legacy for which we as a collective will always be thankful and appreciative of his hard work and persistence that has got us to where we are today and beyond,” Parkison added.