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Somfy’ experience of COVID-19 appears characteristic of the challenges faced by many in the industry, but the company’s head says the overall outlook remains positive.
Stephen Eggleton, Managing Director of Somfy Oceania, refers to the first semester of 2020 as “remarkable” when reflecting on the impact of COVID-19 so far.
“Our trading results are incredibly strong, the market is like a ‘multi-lane motorway’ with variable speed-limits. With some Somfy Fabricator partners and Somfy Expert Retail partners experiencing record trade in the fast lane, unfortunately, some others are struggling and deeply concerned in the slower lanes.”
“The window covering industry has been generally fortunate to be able to capture extra business at this time. With stimulus for home improvements, there’s been a diversion of consumer net disposable income away from holidays, travel and so on, and directed towards home improvements and the need for motorised blinds, curtains, awnings, external screens and roller shutters.”
Those who were bold during this time were able to capture business, Eggleton says, flagging agility and responsiveness as “the new normal.”
The Somfy team was working hard to be resilient and remain focused, given an uncertain macro-economic outlook. “Although Somfy is currently performing well, supply chain impacts and knock-on effects due to COVID-19 are presenting certain challenges. Our factories in Europe have been back at full production for some months now. This has ensured we are well ahead of plan and have responded positively to the increased demand from new opportunities. But we are still playing catch-up.”
“Most concerning now are the Level 4 COVID-19 restrictions imposed on Melbourne and the impacts and uncertainties arising.”
