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Window Furnishings Australia - We have Windows covered!

Window Furnishings Australia

We have Window Furnishings Covered!

Window Furnishings Australia magazine is the leading business-to-business magazine that keeps retailers, interior designers and specifiers up to date with the latest developments in curtains and blinds, shutters, exterior furnishings, fabrics, machinery and software.

Letter from the editor

And for most in retail, it is the future. Big box retailers and department stores like David Jones and Myer are scrambling to get on board (after seemingly being asleep at the wheel for the past five years) and while it is not nearly as pressing for the window furnishing sector, changes will need to be made as consumer expectations evolve.

Within two years, almost every mobile phone will be a smartphone connected to the internet and an estimated 40 per cent of consumers will use tablets such as the iPad. As customers grow more comfortable with technology, they will grow less tolerant of what they encounter in traditional stores. Customers will want the advantages of digital, such as broad selection, rich product information, and customer reviews and tips. They will want the advantages of physical stores, such as personal service, the ability to touch products, and shopping as an event and an experience.

Each consumer will value different parts of the purchase experience differently, however they are all likely to want seamless integration of the digital and the physical. And despite the window furnishings retail sector being protected from online sales to some extent, due to the custom nature of each product, the way business will be conducted will continue to change. Window furnishings retailers will always be able to take advantage of the one glaring feature that internet retailers lack; their stores.

The opportunities for digital technology within stores are huge and interactive digital display, mobile sales techniques and personalised sales are just as viable for bricks and mortar as they are for online. Add in onsite product reviews and comparisons, the ability to access service, repairs, a warranty and expert knowledge, and suddenly an omni-channel strategy starts to look superior to that of a pure digital strategy.

James Boston
Editor / Publisher



The circulation of Window Furnishings Australia sits at around 5100 per issue, with an estimated readership of 12,000.

Target demographics

The target demographic is divided between Australian blind and curtain retailers, Australian shutter and external furnishing retailers, interior designers, interior decorators and both private and government specifiers.


WFA Source
Latest Window Furnishing News, WFA Features and Product / Service Directory
WFA Source - Latest Blind and Curtain Product News and Window Furnishing Case Studies

WFA Source is the new online industry portal by Boston Publishing. Take a moment to register free of charge and gain access to all latest window furnishing product news, company features and case studies, online jobs, and access to our online product sourcing directory.


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Krafthaus can plan and manage your entire digital strategy in the online space, from design to e-commerce with content management systems, inventory and accounting integration, shipping automation, hosting and ongoing support.


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